by Kelly | Oct 8, 2020 | Content Marketing
One of the most reliable ways to attract new visitors to your website and drive them to converting into leads is through quality content. However, for many marketers, the challenge is creating the kind of content their audience wants to see. If you’re struggling with...
by Kelly | Oct 7, 2020 | Content Marketing, Healthcare Marketing, Marketing Strategy
When creating content for your website, you should create interesting, informative, educational or entertaining content. However, this can be challenging for health care marketers who feel that the topics in their industry are naturally stale or boring. What if...
by Kelly | Apr 14, 2020 | Content Marketing
Content marketing can encompass a broad scope by its very nature. In the most basic sense, content marketing is built on the idea that businesses can build an audience for their brand by creating high-quality content that is useful, informative and relevant to the...
by Kelly | Apr 12, 2020 | Content Marketing
Content marketing can be tricky to define. This can even make it difficult to distinguish good content marketing from bad content marketing sometimes. Since content marketing is about building an audience for your brand by establishing trust, what works for one...
by Kelly | Feb 16, 2020 | Content Marketing
A huge goal of any content marketing plan — up there with leads, sales and profitability — is to get people talking. And then sharing, liking and coming back for more. In fact, you can go so far as to say the golden rule of content marketing is to create content...
by Kelly | Feb 15, 2020 | Content Marketing
If you’re wondering if a content marketing strategy is right for your small business, it can be helpful to establish a clear definition of what exactly this approach is. Basically, content marketing is simply providing your audience and target customers with useful,...
