by kburgess | Apr 14, 2020 | Content Marketing
Content marketing can encompass a broad scope by its very nature. In the most basic sense, content marketing is built on the idea that businesses can build an audience for their brand by creating high-quality content that is useful, informative and relevant to the...
by kburgess | Apr 12, 2020 | Content Marketing
Content marketing can be tricky to define. This can even make it difficult to distinguish good content marketing from bad content marketing sometimes. Since content marketing is about building an audience for your brand by establishing trust, what works for one...
by kburgess | Feb 16, 2020 | Content Marketing
A huge goal of any content marketing plan — up there with leads, sales and profitability — is to get people talking. And then sharing, liking and coming back for more. In fact, you can go so far as to say the golden rule of content marketing is to create content...
by kburgess | Feb 15, 2020 | Content Marketing
If you’re wondering if a content marketing strategy is right for your small business, it can be helpful to establish a clear definition of what exactly this approach is. Basically, content marketing is simply providing your audience and target customers with useful,...
by kburgess | Feb 13, 2020 | Content Marketing
Are you interested in implementing a content marketing strategy for your business but aren’t sure how? Or maybe you’re not even exactly sure what it is? First, take a deep breath and repeat to yourself: “Anyone can do content marketing.” Content marketing is...
by kburgess | Jan 19, 2020 | Content Marketing
If you’re looking to reach a custom-crafted audience with a direct, nuanced and personalized message, email marketing is still one of the best ways to go. Even with the rise of social media and other digital platforms, there are still hundreds of millions of email...
