by kburgess | May 6, 2019 | Content Marketing
Like other digital marketing pillars, content marketing is a fast-moving field. As part of our commitment to help keep businesses up-to-date with the latest trends in the marketing field, Burg & Co. continually shares the latest and most relevant news. Recently,...
by kburgess | May 5, 2019 | Content Marketing, Digital Marketing, Marketing Strategy, Search Engine Optimization
The mobile internet is here to stay. According to Google, more than 50% of online searches are now performed on a mobile device. This number is only going to continue to grow as smartphones become the norm and mobile technology continues to develop. This coincides...
by kburgess | May 3, 2019 | Content Marketing, Digital Marketing, Marketing Strategy, Pay Per Click Marketing, Search Engine Optimization, Social Media Marketing
If you’ve decided that your business needs inbound marketing to achieve its goals, the next step should be to develop a strategy to accomplish this. Many organizations make the mistake of confusing strategy for tactics and dive right in to tactics such as creating a...
by kburgess | Apr 29, 2019 | Content Marketing, Digital Marketing, Pay Per Click Marketing, Search Engine Optimization, Social Media Marketing
One of the biggest parts of being a successful search engine optimization (SEO) marketer is keeping up with all the latest news in the field. Scouring news feeds, blogs and discussion groups for the latest trends can start to feel like a full time job. If your...
by kburgess | Apr 22, 2019 | Content Marketing, Digital Marketing, Pay Per Click Marketing, Social Media Marketing
Pay-per-click (PPC) advertising is a rapidly-paced field. To win bids and keep your listings at the top of the paid search results means staying at the cutting edge of news and developments in the industry. We understand that even if you take an active role in your...
by kburgess | Nov 28, 2018 | Content Marketing, Social Media Marketing
Most people these days have some form of social media. Many use these platforms to connect with a business to keep track of updates and new products or services and provide unfiltered feedback. It’s more important than ever for your brand to be transparent on social...
