by kburgess | Nov 28, 2018 | Content Marketing, Social Media Marketing
Most people these days have some form of social media. Many use these platforms to connect with a business to keep track of updates and new products or services and provide unfiltered feedback. It’s more important than ever for your brand to be transparent on social...
by kburgess | Nov 20, 2018 | Content Marketing, Digital Marketing, Marketing Strategy
Your brand’s voice is more than how you wish to appear to consumers; it is a direct factor in how people trust your consistency and reliability. Developing your brand’s voice isn’t an easy task and there are many factors to consider. Brand voice is an important part...
by kburgess | Nov 20, 2018 | Content Marketing, Digital Marketing, Marketing Strategy, Search Engine Optimization
Many people associate content marketing with the digital age, though it really goes back to the advent of print technology. However, with the advent of the internet and search engines, content marketing has become one of the most important forms of marketing to...
by kburgess | Nov 18, 2018 | Content Marketing, Digital Marketing, Marketing Strategy, Search Engine Optimization, Social Media Marketing
An inbound link to your content is one of the ways that search engines decide if your website is a trustworthy source of information. The trouble with inbound links though is you can’t really control them. Part of the solution for attracting inbound links is to...
by kburgess | Nov 17, 2018 | Content Marketing, Digital Marketing, Marketing Strategy, Social Media Marketing
Move over millennials, marketers are looking at the new generation. Okay, that’s a bit cheeky; millennials are still important and make up for a large base of consumers. But Generation Z includes a large percentage of consumers as well, many of them just out of high...
by kburgess | Nov 14, 2018 | Content Marketing, Digital Marketing, Marketing Strategy, Search Engine Optimization
A lot goes into a comprehensive search engine optimization (SEO) strategy. You have to create optimized page titles, meta descriptions, image alt text, URLs and more. One of the most important tenets of an effective SEO strategy that you’ll hear everyone talk about is...
