3 SOPs that set content marketing plans up for success
Standard operating procedures, or SOPs, are necessary for most aspects of business. However, they may not seem to apply to the content marketing sector. After all, content marketers must often respond to sudden changes as rapidly as possible. Surprisingly,...
What roles should AI writing tools play for content marketing services?
Artificial intelligence, or AI, is being used in an ever-broadening range of fields. It’s moved rapidly from being a curiosity as IBM’s Watson took on the knowledgeable champions of “Jeopardy” to a tool used by manufacturers, financial institutions, health care...
Three examples of hub content your business should be creating regularly
Content, content, content. Digital marketers have been told over and over that content is the basis of digital marketing plans. There are plenty of good reasons for that. One reason is that digital marketers know that content goes beyond blog posts and webpages....
What is a content hub and how can it help your business?
Your business is creating effective and authoritative blog content, and you’ve gained many conversions from your content. However, there is more to content marketing than just creating effective blog content. One way to get blog, video and other digital content to do...