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3 goals content marketing packages should be designed to help your business achieve

3 goals content marketing packages should be designed to help your business achieve

by kburgess | Jun 13, 2022 | Content Marketing

You may have heard marketers say something along the lines of content is king and marketing is queen before. The implication in this statement is that content is the basis of all digital marketing efforts, and that’s true.  That’s why it’s not surprising that a...
3 SOPs that set content marketing plans up for success

3 SOPs that set content marketing plans up for success

by kburgess | Apr 19, 2022 | Content Marketing

Standard operating procedures, or SOPs, are necessary for most aspects of business. However, they may not seem to apply to the content marketing sector. After all, content marketers must often respond to sudden changes as rapidly as possible.  Surprisingly,...
What roles should AI writing tools play for content marketing services?

What roles should AI writing tools play for content marketing services?

by kburgess | Mar 1, 2022 | Content Marketing

Artificial intelligence, or AI, is being used in an ever-broadening range of fields. It’s moved rapidly from being a curiosity as IBM’s Watson took on the knowledgeable champions of “Jeopardy” to a tool used by manufacturers, financial institutions, health care...
Three examples of hub content your business should be creating regularly

Three examples of hub content your business should be creating regularly

by kburgess | Sep 4, 2021 | Content Marketing

Content, content, content. Digital marketers have been told over and over that content is the basis of digital marketing plans. There are plenty of good reasons for that.  One reason is that digital marketers know that content goes beyond blog posts and webpages....
What is a content hub and how can it help your business?

What is a content hub and how can it help your business?

by kburgess | Aug 8, 2021 | Content Marketing

Your business is creating effective and authoritative blog content, and you’ve gained many conversions from your content. However, there is more to content marketing than just creating effective blog content. One way to get blog, video and other digital content to do...
Five ways to improve the SEO of content marketing products

Five ways to improve the SEO of content marketing products

by kburgess | Aug 6, 2021 | Content Marketing, Search Engine Optimization

You may have a lot of great content marketing products like informative articles or videos. But if those products don’t rank well in search engines, you might be struggling to deliver your valuable content to a wide audience. That’s why it’s important to improve the...
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