by Kelly | Oct 21, 2022 | Content Marketing
Sales funnel conversion rates are one of the terms that marketing and sales professionals throw around a lot. But, let’s say that you, like most people, aren’t a marketing or sales professional. Yet you are trying to figure out if you need to take action to boost your...
by Kelly | Jun 13, 2022 | Content Marketing
You may have heard marketers say something along the lines of content is king and marketing is queen before. The implication in this statement is that content is the basis of all digital marketing efforts, and that’s true. That’s why it’s not surprising that a...
by Kelly | Apr 19, 2022 | Content Marketing
Standard operating procedures, or SOPs, are necessary for most aspects of business. However, they may not seem to apply to the content marketing sector. After all, content marketers must often respond to sudden changes as rapidly as possible. Surprisingly,...
by Kelly | Mar 1, 2022 | Content Marketing
Artificial intelligence, or AI, is being used in an ever-broadening range of fields. It’s moved rapidly from being a curiosity as IBM’s Watson took on the knowledgeable champions of “Jeopardy” to a tool used by manufacturers, financial institutions, health care...
by Kelly | Sep 4, 2021 | Content Marketing
Content, content, content. Digital marketers have been told over and over that content is the basis of digital marketing plans. There are plenty of good reasons for that. One reason is that digital marketers know that content goes beyond blog posts and webpages....
by Kelly | Aug 8, 2021 | Content Marketing
Your business is creating effective and authoritative blog content, and you’ve gained many conversions from your content. However, there is more to content marketing than just creating effective blog content. One way to get blog, video and other digital content to do...
