Branded content marketing: What it is and 3 ways to get started on it
Every article or blog post you create. Every video you post on YouTube. Every podcast episode you record. All of these are examples of content that can and should be branded. However, branding that is applied haphazardly can often do more harm than good. The...
3 goals content marketing packages should be designed to help your business achieve
You may have heard marketers say something along the lines of content is king and marketing is queen before. The implication in this statement is that content is the basis of all digital marketing efforts, and that’s true. That’s why it’s not surprising that a...
3 SOPs that set content marketing plans up for success
Standard operating procedures, or SOPs, are necessary for most aspects of business. However, they may not seem to apply to the content marketing sector. After all, content marketers must often respond to sudden changes as rapidly as possible. Surprisingly,...
What roles should AI writing tools play for content marketing services?
Artificial intelligence, or AI, is being used in an ever-broadening range of fields. It’s moved rapidly from being a curiosity as IBM’s Watson took on the knowledgeable champions of “Jeopardy” to a tool used by manufacturers, financial institutions, health care...
Three examples of hub content your business should be creating regularly
Content, content, content. Digital marketers have been told over and over that content is the basis of digital marketing plans. There are plenty of good reasons for that. One reason is that digital marketers know that content goes beyond blog posts and webpages....