Content Marketing Helps Boost Brand Awareness and Loyalty
Content marketing is helping more and more businesses drive leads, improve customer retention and increase thought leadership and brand awareness. With a well-thought out strategy and optimized content designed to turn prospects into leads, leads into customers and customers into brand ambassadors, you can see a tremendous lift in ROI just a short time after implementing a content marketing strategy.
Content marketing can increase business at a lower cost
Blogs, white papers, ebooks, landing pages and other branded content can go a long way toward helping you rank more highly in search engines, familiarizing prospects with your company and offerings, establishing trust and confidence in your products and services, and creating loyal followers who come back to you again and again for your information and expertise. Did you know…
- Eighty-two percent of consumers feel more positive about a company after reading custom content.
- Companies with blogs produce an average of 67 percent more leads per month than businesses with no blogs.
- Content marketing costs 62 percent less than traditional marketing and generates around three times as many leads per dollar spent.
Content strategy, creation and execution can seem like a lot of work, but it’s been proven to lift the results of overall marketing efforts. Partnering with an expert in content marketing is one way to put this essential component of inbound strategy to work for you.
Burg & Co. offers content marketing expertise to businesses of all sizes
Burg & Co. knows what makes good content marketing – content that will resonate with your audience, help them identify their needs with your services or product, build trust and loyalty, and generate more business at a lower cost. We focus on capturing leads and optimizing user experience to ensure you don’t lose that precious attention. Our UX/UI services are designed to drive more visitors to complete your contact forms, turning them into marketing-qualified leads, and our automated email marketing campaigns nurture those leads and turn them into sales-ready customers.