Resources

Marketing for your healthcare brand requires a lot of moving parts. These can include everything from creating relevant content to optimizing your Google Business Profile. It’s likely that your practice already has enough on its plate, which is why it’s worth...

The goal of most business owners, including healthcare providers who own a clinic, is to grow and expand as much as possible. But it’s also important that the growth of your patient load doesn’t also require a growth in your expenses. Scaling your clinic means that it...

Since their early days in the 1990s, blogs have become a go-to way to share ideas, tell stories and connect with online audiences. You can find a blog that covers everything from fantasy books to couponing. When you own a business, such as a healthcare facility or...

When you’re choosing a restaurant for date night, you likely check the reviews from past or returning customers. The same goes for picking out the best couch for your new home. Reviews help guide your decision. Your potential patients are doing the same when they’re...

If you own a healthcare practice, then you want to help as many people as possible live their happiest and healthiest lives. That often means having multiple locations so that you can help people in different communities.  Local search engine optimization, or SEO, is...

Looking to attract more patients online? Paid ads can help, but organic SEO often delivers better long-term value for healthcare providers. It boosts your authenticity, improves trust, and helps you show up where your patients are searching—on Google.

By focusing on relevant keywords, creating helpful content, and improving your website’s user experience, you can climb the rankings and increase patient inquiries. Start with keyword research—especially long-tail, locally focused terms—and use them naturally in blog posts, service pages, and FAQs.

Want better visibility? Optimize your meta titles, use structured headings, and add schema markup to help Google understand your site. Regularly update your content to stay relevant and authoritative in your specialty.

At BURG+CO., we help healthcare providers rank higher on Google with proven SEO strategies. If you’re ready to grow your practice online, reach out today to schedule your free consultation.

📞 Let’s talk: burgandco.com

When people are searching on Google for a specific type of business in their area, whether it be a coffee shop or a healthcare provider, it can be helpful to get quick snapshots of their options. That’s essentially what a Google Business Profile allows you to provide....

People turn to Google to look up just about anything, from new chicken recipes to the reasons why dogs sleep more than people. It’s also the first place they turn to when looking up medical concerns and the physicians that can address them. You can use search engine...

You’ve probably used Google Maps much more than you realize, even if you’re not using it for navigation. From finding a local coffee shop to seeing which gas stations are on your route to your friend’s house, Google Maps plays a significant role in helping you find...