We all know what it’s like to have a random question pop up in our head that we have to type into Google immediately. Maybe you’re looking for a new place to eat dinner in your area or how to fix a problem around the house. No matter what you’re looking for, a search engine can provide the answer. When it comes to your business, you want the search engine to present you as that answer for customers.
Search engine optimization (SEO) refers to the marketing process of trying to get your site ranking as high as possible on search engine result pages (SERPs). One of the most common courses of action for the process is through organic SEO. But why is organic search engine optimization so important? Is it as effective as paid SEO? What does it even mean? We’re here to answer those questions and more.
What is organic search engine optimization?
Let’s start with the basics by defining exactly what we’re talking about. Organic SEO refers to your business’s site being ranked high on SERPs for relevant searches as unpaid listings. The goal of strategizing for organic SEO is to help your webpages and content be optimized for the search engine algorithm so that it ranks you highly for what customers are looking for.
When you focus on organic search engine optimization in your marketing strategy, it can provide you with many benefits, including:
- Increased credibility and reputation.
- Boosted site traffic.
- Targeted audience for high-quality leads.
- Increased brand awareness and visibility.
What does organic search engine optimization involve?
Now that we’ve discussed the basics of organic SEO, it’s time to learn how to put it into action.
There are many different ways that you can approach organic SEO, ranging from how your site is set up to incorporating certain details into your content. Here are a few ways to achieve the best organic SEO results:
- Create content based on relevant keywords.
- Include internal and external links throughout content.
- Ensure a quick page load time.
- Improve site navigation.
- Run an SEO audit to catch technical issues.
- Be descriptive with file names for your images.
- Optimize your content title tags and meta descriptions.
At BURG+CO., we help you develop an effective SEO strategy that allows you to reach more potential customers, boost your site traffic and gain revenue through lead generation. Covering everything from optimizing your blog posts to improving your site’s user experience, we’ll help you do it all.
Organic SEO vs. paid SEO
Since organic SEO means that the listings aren’t purchased, that means it’s important to compare it to those that are. Paid SEO refers to purchasing a placement of your site’s listing on the first page of a SERP for relevant keywords. So which is better for your website?
Both paid and organic SEO can be effective, but here are a few ways that they differ:
- ROI — Return on investment is one of the most essential metrics that you should track throughout your SEO strategy. Organic SEO has a higher ROI than paid SEO because it doesn’t require any costs while bringing in traffic that leads to more conversions than that of paid SEO. Organic traffic has a 16% conversion rate, as opposed to the 2% conversion rate for paid SEO.
- Result speed — If you want to see results quickly from your SEO efforts, then paid listings come out on top. It can take months, or even a year, to see results from an organic SEO process because it takes time for the listings to climb the ranks. A paid search listing can show you results almost immediately.
- Length of strategy — Paid SEO is a short-term strategy, as you have to purchase the ad campaign for a specific period of time. Organic SEO is a long-term strategy that can be continuously tweaked as you assess the results, leading to long-term benefits as you continue to move higher up the SERPs.
Want to attract new visitors to your website with organic search engine optimization? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
