The right content can inform readers, show how you can assist them with a relevant issue or interest, and guide them toward an action that will bring them one step closer to becoming a customer. That’s why content marketing can play such a pivotal role in your overall marketing strategy.
All types of content can benefit your business in one way or another. Even so, there are always changes you can make or new avenues to explore to maximize your results — plenty of ways to up your content marketing game for increased brand awareness, website traffic and lead generation.
We’re here to provide you with tips and tricks that you can incorporate into your content marketing strategy.
7 content marketing tips to consider incorporating into your strategy
Did you know that more than 70% of companies report a boost in their lead generation due to content marketing? The reason why it’s so influential is because relevant and high-quality content helps build trust and credibility with your prospects, leading to further engagement.
If you’re looking to upgrade your content marketing strategy for greater brand awareness and conversions, BURG+CO. content marketing services can help you optimize your efforts with effective tips, such as:
- Collaborate with experts — Collaborations with relevant sources for your content can provide many benefits. The main advantage of working with experts or thought leaders is that you’re building your credibility and boosting your reputation by getting a stamp of approval from influential voices. It also helps to increase the reach of your content by expanding to your collaborator’s audience, who may not be aware of your business.
- Update content — It’s possible that you posted content that didn’t perform well. You may also not have caught an error or a place for improvement before posting. If you have outdated or underperforming content, it can be beneficial to update and repost it. It’s a cost-effective way to boost traffic because it doesn’t require the same amount of time as creating content from scratch. You can also add additional keywords or links.
- Maintain a consistent brand voice — Consistency means everything when it comes to brand loyalty and customer retention. It’s important that you maintain the same brand voice across all content distribution channels, such as eccentric for a toy company or empathetic for healthcare clinics. By using the same tone throughout your content, you can develop trust with your audience because they will see you as genuine and authentic.
- Use research and statistics — You want your content to be as reputable and trustworthy as possible. That’s why using data-backed research and statistics in your content can play a huge role in SEO rankings. Every type of content can benefit from some sort of research, whether it be prevalent rates of a disorder for a medical post, or linking new research for a specific type of material used by your fashion business.
- Optimize user experience — A poor user experience can cancel out quality content. If the user can’t properly access and navigate the content, they’re more likely to click off the page before taking action for a conversion. Audit your site for technical issues such as slow page loading, broken links or difficult navigation.
- Create a newsletter — Even if a person is interested in your content, they may not be ready to make a purchase. An effective call to action is a newsletter sign-up. By sending a newsletter of relevant announcements about your business, positive customer testimonials and upcoming events, you can stay on their mind while they consider being a customer. A quality newsletter can increase customer acquisition and retention.
- Design content hubs — One of the reasons why content is so important for your business is because it allows you to explore relevant topics from every angle. That means you can have a variety of content that’s all connected in some way. Content hubs are a way to organize your content by putting it all in one collection, making it easier for both users and search engine algorithms to explore your site.
Want to attract new visitors to your website? BURG+CO. can help with the right content marketing tips
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
