When you own any healthcare business, such as a mental health clinic, you want to devote all your efforts to helping as many people as possible. That means using marketing to reach out to potential and existing patients to ensure that they understand how you can improve their overall quality of life, which often involves collaborating with experts to help you reach your target demographic.
A marketing agency can provide services that benefit every type of business, from a clothing brand to an accounting firm. But when it comes to digital marketing for something as important as mental health support and treatment, hiring a marketing agency that specializes in mental health can make a difference in the growth of your clinic. Read on to learn how.
5 reasons your clinic should find a marketing agency that specializes in mental health
Not every digital marketing agency is the same. They vary not only in prices and services but specialties as well. If your clinic specializes in mental health, so should the people who are helping you with the business side of your facility.
At BURG+CO., we specialize in marketing services for healthcare facilities, such as mental health clinics. Our goal is to figure out the best strategies for reaching people who are struggling with their mental and emotional well-being. We want to be by your side as you help patients work toward an improved quality of life and a fulfilling future.
If you’re on the fence about who you should turn to for help with your marketing, here are five benefits of hiring a marketing agency that specializes in mental health, such as BURG+CO.:
- They can help destigmatize mental health — When you’re in the mental healthcare space, it’s likely that you prioritize reducing the stigma surrounding mental health. A marketing agency that specializes in your field has the same goal. They understand how to market with empathy and understanding of people’s struggles while empowering them to seek treatment. It shows that you have shared values, which creates a high-quality, productive relationship.
- They can shed light on relevant concerns — Stemming from the previous point, a healthcare-focused marketing agency can help people recognize potential mental health challenges they might not be aware of. By using keyword research, an agency can help you see what mental health-related inquiries are appearing in search engines. Then they can figure out how to target those popular keywords for the right demographic.
- They understand the patient journey — The importance of a patient journey isn’t something that everyone understands. However, a marketing agency that specializes in healthcare will have the expertise to properly guide a patient through the journey, from awareness to ongoing care. With the right marketing, you can increase engagement, conversions and patient retention. The goal is to meet them where they are on the path.
- They can keep up with trends — Healthcare and marketing are both industries that are constantly changing and evolving. An agency that specializes in each one can ensure that you don’t fall through the cracks. They’ll help incorporate the right trends into your marketing strategy. This can mean everything from AI-generated ads to telehealth. An agency can track the impact of trends and determine which ones will support your marketing goals.
- They can track relevant metrics — Putting your marketing efforts into action is one thing — seeing how they perform is another. A marketing agency that specializes in mental healthcare will be able to see the strengths and weaknesses of your marketing strategy to determine what needs to be tweaked. They can help you make sense of the analytics and learn when optimization or a change in direction is required. For example, they can see how many conversions refer to completed new patient forms.
Want to attract new visitors to your website with the help of a mental health marketing agency? BURG+CO. is your answer
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
