The website for your company is integral to your growth. It has to showcase your credibility, be informative about what you do and keep the user engaged to lead them toward making a purchase. But the visitor has to find your site first, which is where search engine optimization (SEO) comes into play.
How your site looks and runs plays a large role in how well it ranks on search engines for relevant keywords. That’s why optimizing your site is an essential part of your SEO strategy. An optimized site increases website traffic, accessibility and conversion rates.
How do you know if your site is optimized for SEO? That’s what we’re here to talk about.
5 ways to see if your site is optimized for SEO
There are many indicators that a site needs to be optimized, from a high bounce rate to low traffic rates. But it’s not always easy to determine if your site is optimized because there are so many factors that can impact it. You also want to make sure that it’s optimized for the right terms. So if you’re ranking well and getting a ton of traffic but very few qualified leads or conversions, such as form fills and phone calls, then your site may be SEO optimized, but for the wrong terms.
The good news is that there are a few courses of action that you can test out to see if your site is optimized for SEO, and if it’s optimized for the correct terms that you’re targeting.
If you’re trying to check if your site is SEO optimized, here are five things that you can try:
- Check title, description and headers — It’s important to see if your content H1s, title tags and meta descriptions include the keywords that you’re trying to rank for. For example, if you’re a healthcare clinic, and keyword research shows that many people in your area are searching for “back pain remedies,” that exact search should be found in the headings, title tags and meta descriptions in your relevant site pages so that Google can put those pages in front of the right demographic.
- Look at mobile site speed — Google doesn’t want to put sites at the top of the search engine results page (SERP) that bring frustration to the users. Very little is more frustrating for a site visitor than a page that takes too long to load. In fact, a visitor is 32% more likely to click away from a site that takes up to three seconds to load. That likelihood jumps to 90% when the load time reaches five seconds. You can use tools like Google PageSpeed Insights to check the loading time.
- Track keyword rankings — Keyword research is a pillar of SEO because it helps you tailor your content toward relevant keywords that your potential customers are searching for. Try tracking your rankings for specific keyword phrases to see how high you are listed on the SERP. If your site is optimized, the search engine will rank you higher than other results due to factors like relevance and credibility. Tracking your ranks can be done by using tools like Semrush or SE Tracking.
- Do a technical audit — To determine if your site is SEO optimized, it’s important to be as in depth and thorough as possible. Many SEO strategies include a technical audit — essentially evaluating your site to determine how it’s running and what may be interfering with your search engine performance. A technical audit will show you the weak spots in your site that need to be optimized, such as the crawlability, internal linking and sitemap issues.
- Check your internal links — To put it plainly, if your internal links don’t work, then your site is likely not as optimized as it should be. That’s why auditing your internal links should be part of your SEO strategy. You essentially want to make sure that the links aren’t broken. Having an effective internal linking structure improves Google’s understanding of your content and how you’re relevant to certain keywords.
At BURG+CO., we check every box to see if your site is optimized for SEO and strategize how to improve the weak spots.
Want to attract new visitors to your SEO-optimized website? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
