When you work in the healthcare industry, patient care is always the first priority. But other aspects of running a business, such as a chiropractic clinic, can fall by the wayside. While marketing is known as an essential aspect of business growth, a chiropractor may not have the time or resources to dedicate to effective marketing strategies. That’s why you should explore the option of hiring a marketing company.
Search engine optimization (SEO) is one of the pillars of marketing because it’s how people find you when they’re typing their issues into Google. If you want your clinic to rank high for related keywords such as “what can a chiropractor help with?” or “persistent back ache,” a marketing company is what you’re looking for.
We’ll talk about what a marketing agency like BURG+CO. does for chiropractor SEO as well as the benefits that we can provide you.
What a marketing agency does for chiropractor SEO
Marketing goes beyond a few social media posts or sending out emails to past patients. It requires effective strategizing to make sure you’re hitting every avenue to reach potential customers, including those who are Googling their symptoms. That’s what a marketing agency can help you accomplish.
A marketing agency that offers SEO services, like BURG+CO., helps increase your brand awareness and online visibility by appearing on the search engine result pages for keywords that are relevant to your services. SEO can help improve the traffic and conversion rates for both your website’s core pages as well as other content on your site, such as blog posts and resources.
At BURG+CO., our SEO for healthcare providers, such as chiropractors, involves:
- Researching chiropractor-related trending keywords locally and nationally.
- Creating content that caters to SEO.
- Optimizing your website, both on desktop and mobile.
- Building backlinks to increase credibility.
Why it’s worth investing in a marketing agency for your chiropractor SEO
When you’re putting your money toward something that will help your business grow, such as contracting a marketing agency for your SEO, you want to make sure that the investment is worth it. When we mean “worth it,” we’re talking about what you gain compared to the money you will spend.
In this case, we’re discussing the cost-effectiveness of outsourcing your SEO for your clinic. We’ll go through a few of the ways that we can save you time and money while maximizing your results:
- Increased ROI — Return on investment (ROI) is often the leading factor for many businesses’ choices. Outsourcing your chiropractor SEO can lead to a high ROI because it includes strategies and tools that will help bring your clinic’s name in front of more people. With optimized content for trending keywords, you’ll improve your rankings on Google to increase traffic. More traffic leads to conversions, which result in revenue.
- Less time away from patients — When you’re a chiropractor, you want to put as much time and energy as you can into as many patients as possible on a day-to-day basis. That means you want as few distractions as possible that are pulling you away. While marketing is essential for both patient acquisition and retention, giving the reins over to marketing experts will free up time for your patients while getting the best results possible.
- No recruitment or training — If you’re running a chiropractic clinic, there are positions that are required to run your day-to-day operations, such as a receptionist and an assistant. But a marketing expert likely isn’t someone that you want to add to your payroll, or allocate time and resources to train one of your current employees. A marketing agency will eliminate the need for training a current employee, which would require a pay raise, or adding another employee, while still saving you money in the long run.
Looking for a marketing agency for your chiropractor SEO? BURG+CO. is what you’re looking for
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
