There are all types of writing, and some come easier to people than others. Writing an email or a social media post caption is different from writing long-form content that will connect with potential customers. That’s why businesses outsource processes like copywriting to those who are experts in that style of writing.
The goal of copywriting is to sell a product or service through promotional content, known as copy. It can be used for marketing purposes in nearly every industry, from healthcare and education to construction and technology. If your company is struggling to create effective copy that leads to customer acquisition and revenue, then it’s time to explore the option of hiring an SEO agency.
We’ll talk about the basics of SEO copywriting before diving into the benefits of hiring an SEO agency to do the copywriting for your company.
What is SEO copywriting?
We’ve already talked about the basic definition of copywriting. So let’s talk about what that means in relation to search engine optimization (SEO) specifically.
Copywriting for SEO means writing content that appeals to not only customers but also to the algorithms for search engines. By writing copy that appeals to search engines like Google, you can increase your rank for relevant keywords on search engine results pages (SERPs) for increased brand visibility, site traffic and conversions.
SEO copywriting involves incorporating:
- Relevant content for trending or targeted keywords.
- Internal links.
- Calls to action.
- Optimized headings, title tags and meta descriptions.
4 reasons you should hire an agency for your SEO copywriting
When you need a service done for your business that you don’t have the resources or employees to complete, outsourcing is the answer. SEO copywriting is often outsourced to an agency because when you want something done right, you should turn to the professionals. Your team can focus on being the best at what they do while the agency will do the same to move your bottom line through copywriting.
Here are four benefits of hiring an SEO agency for copywriting:
- Keyword research — SEO is about making sure that your site’s content appeals to the customers who are searching relevant keywords as well as the algorithms. That’s where keyword research comes in. Copywriters from an SEO agency use keyword research tools to understand what people are searching for in relation to your product or service. Then they can target their content to align with those keywords, ranking you higher on the SERPs.
- Focus on the final product — Copywriting is a process. There’s research, writing, adding links and editing. By hiring an SEO agency, they take care of every step of the process. All you have to do is focus on the final copy. You can either check it off right away, or provide feedback that can be immediately incorporated into the current and future content. Essentially, you don’t have to think about anything but the final product, taking away a lot of stress and enabling you to focus your attention on your other tasks.
- No additional salary required — The cost efficiency of outsourcing a service like copywriting includes many factors, but it often comes down to the cost of hiring new team members to do the job. While it may seem like hiring an agency will have a large impact on your budget, it’s much cheaper in the long run when compared to adding additional salaries, space and resources for an in-house writing team.
- Scalability — To piggyback off our previous point, an SEO agency can contribute more writers to your content as you scale your business. While it can be expensive to add more and more writers to an in-house team as you grow, an agency already has a team of writers ready to jump in as needed. It provides scalability without sacrificing the quality of content by overwhelming the writers.
BURG+CO. is an SEO agency that can make sure your copywriting is well researched and well written and aligns with search engine algorithms. Our writers are experts at what they do and they understand how to appeal to both algorithms and readers.
Want to attract new visitors to your website through SEO copywriting? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
