Search engine optimization (SEO) is a pillar of most marketing strategies. By getting your site to rank as high as possible on search engines, you can increase your brand visibility, website traffic and conversion rates. And once you implement an SEO strategy, it’s time to see how it’s performing by looking at the SEO analytics.
SEO analytics refers to the metrics and key performance indicators that come from an analysis of search engine data. This can mean everything from bounce rate to backlinks. By seeing how your website and content are ranking on search engine results pages (SERPs) for relevant keywords, you can see the strengths and weaknesses of your strategy.
There are many SEO analytics tools available, and it’s not always easy to determine which one(s) you should incorporate into your marketing strategy. We’ll take a look at different SEO analytics tools used by experts to help you figure out which options you should explore.
5 analytics tools used by SEO experts
If you’re not familiar with the ins and outs of SEO, it can feel overwhelming to see the many options available for SEO analytics. That’s why we’ve gathered a list of SEO analytics tools that are used by experts who understand the role that these metrics can play in getting your company’s name in front of the right search engine users.
At BURG+CO., we use a variety of SEO analytics tools to not only make sure that our clients receive the most up-to-date and in-depth information about their search engine performance, but also guide them on solutions to improve any pain points.
Here are five SEO analytics tools used by experts:
- Semrush — This tool is often seen as an “all-in-one” option for marketing strategies. Semrush can help with everything from keyword research and campaign management to competitive research and marketing insight. When you’re looking at SEO analytics in particular, Semrush can help you focus on things like position tracking, backlink gaps and on-page optimization. Some key points to know about Semrush are:
- Free version available for up to 100 URLs.
- Compares audits.
- Easily monitors organic rankings.
- Ahrefs — When it comes to researching the SEO performance of your competitors, many experts turn to Ahrefs. This rank tracker can help you look at your competitors from every angle. For instance, it has a Content Gap tool that allows you to focus on specific competitors and the keywords that they’re ranking well for. This can help you see what keywords leave room for your content. Key points to know about Ahrefs include:
- Paid plans start at $99.
- Highly effective for technical audits.
- Focuses on analysis and monitoring.
- Small SEO Tools — If the price tag is the main deciding factor for your SEO tools, then Small SEO Tools is likely what you’re looking for. It’s a suite that focuses on SEO audits and includes more than 300 tools that are completely free. There are just a few features behind a paywall, such as plagiarism detection and image searching. Key points of Small SEO Tools include:
- Free generative tools.
- Hundreds of tools on one interface.
- Lack of exporting capabilities.
- Screaming Frog — When it comes to website crawls for SEO audits, many experts turn to Screaming Frog. It’s a paid premium tool that has limited tools for free trials. It can crawl up to 500 URLs for free. It can provide an in-depth analysis of your current SEO performance, highlighting the problems that can be interfering with your analytics. Some key factors to know about Screaming Frog include:
- Used on desktops instead of browsers.
- Can export website crawl data to spreadsheets.
- Paid version is $249.
- Google Analytics — When it comes to search engine optimization, sometimes you should just go right to the source that’s controlling it. Google Analytics is part of Google Marketing Platform. It’s a free tool that can link to your domain to provide up-to-date insight into your rankings and metrics. Standout factors of Google Analytics include:
- Automated tracking.
- Advanced analysis.
- Data-driven insight.
Want to attract new visitors to your website through SEO? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
