When you have a business, your goal is always to reach as many people as possible. It’s normal, if not expected, to have dreams of impacting people across your state, country or even the world. But when it comes to marketing efforts, you should never discount the importance of focusing on the locals.
Local SEO is a strategy that helps you get your name in front of the right people in your community. It’s especially important for people who have brick-and-mortar businesses and multiple locations. But it’s not an easy strategy to carry out on your own, which is why you should explore the option of a local SEO marketing agency.
What a local SEO marketing agency does
Before diving into the specifics, let’s start off with the basics. Local search engine optimization, or SEO, is a digital marketing strategy that boosts your brand’s local visibility when a relevant search is queried online. For example, if you run a physical therapy clinic in Chicago, you would want to come up as a result when someone Googles, “back pain treatment in Jefferson Park.”
A marketing agency that specializes in local SEO would complete tasks to bring traffic to your site, including:
- Keyword research for local engine searches.
- Creating content that’s relevant to local demographics.
- Optimizing your Google Business Profile.
- Tracking local SEO metrics and KPIs.
- Optimizing your website.
- Monitoring your brand awareness and online reputation.
7 reasons to explore the option of a local SEO marketing agency near you
Now that you see what it takes to follow through with an effective local SEO strategy, you might realize that you don’t have the resources or time to devote to it in-house. A marketing agency that specializes in local SEO could be what you’re looking for.
Here are seven reasons why you should pursue a local SEO marketing agency near you:
- Online brand visibility — One of the key goals of local SEO is getting your name in front of as many potential customers as possible, especially locals who aren’t aware of your services or products in their community. An agency can boost your online presence so that you rank higher in relevant local searches.
- Increased conversion rates — It’s one thing to have someone click on your listing in Google; it’s another to have them actually follow through on a call to action and become a customer. Local SEO strategies have been highly effective in boosting the conversion rate, with approximately 80% of local searches resulting in conversions.
- Optimizing your site and Google Business Profile (GBP) — Your website and GBP should both provide as much information and engagement as possible while still being user friendly. A local SEO agency will implement proper optimization to increase traffic, time spent on page and customer acquisition.
- A competitive edge — We all want to have a leg up on the competition. Proper local SEO strategy from an experienced marketing agency can help you rank higher than your competition on search pages.
- Cost-effectiveness — Let’s face it, the financial aspect of effective marketing strategies plays a huge role in our decision about outsourcing. By hiring a marketing agency that specializes in SEO, you’re saving money by reducing the need for hiring and training people to complete strategy inhouse. An agency also has access to SEO software and tools that you would otherwise have to purchase.
- Expanded network — When you hire an agency, you gain access to many other local companies that they can connect you with. They can broaden your network with other local businesses that you can collaborate with, such as content promotion on each other’s posts. A well-connected agency has also been able to hone their techniques with other local companies.
- Ability to follow trends — You don’t always have the time or resources to see what’s up and coming in the marketing world. A local SEO agency can stay up to date on the marketing trends to make sure that your strategy is as effective as possible by considering what’s currently grabbing people’s attention.
Want to attract new visitors to your website through a local SEO agency? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
