Content marketing can encompass a broad scope by its very nature. In the most basic sense, content marketing is built on the idea that businesses can build an audience for their brand by creating high-quality content that is useful, informative and relevant to the people they’re trying to reach.
This means that there can be countless types of content marketing as long as they serve this function. From something as simple as writing a blog to as out there as recording a rap album (if you’re not a record company), if you can think of it, some business out there has done it in the name of content marketing.
So what types of content marketing are still relevant in 2020? We believe that some things never go out of style, which is why we’re sharing a guide to some of the most basic approaches. If you do these forms of content marketing right, you’ll be able to build your brand and a loyal following for years to come.
These types of content marketing will always be effective
Here are a few tried-and-true forms that nearly every content marketing strategy should include:
- Blogs — People are never going to stop reading blogs. Even with the rise of other platforms like social media, people are still using them to share blogs. If you know who you’re writing for and have useful and relevant information, this is still one of the best ways to reach a wide audience.
- E-books — This type of content marketing is great if you need to take a deep dive on a topic. You can even use a blog to promote an e-book. Don’t be too intimidated, either; it doesn’t have to be hundreds of pages, just however long it takes to deliver your message.
- White papers — You might think of white papers as being for the scientific or medical fields, but it can be a great format for any organization that has research or information to present. This is particularly true if you’re writing content for a business-to-business audience.
No matter what type of content marketing type you choose, the best way to stay relevant is to be relevant. To be a cost-effective part of your overall marketing strategy, content marketing needs to be carefully targeted to build trust with your audience and build your brand at the same time.
Quality content marketing experience
Our team of digital storytellers has years of combined experience helping the top brands create relevant and impactful content. We’ll ensure that your content is calibrated for your audience and fits within your broader marketing efforts, including search engine optimization (SEO) and social media marketing.
Want to learn more about how our content marketing services can help you meet your strategic goals and achieve ROI? Contact us today and schedule your free marketing consultation.