by kburgess | May 7, 2019 | Digital Marketing, Marketing Strategy
Ever since the first iPhone, or even further back to the Blackberry era, the way people use the internet has been increasingly trending toward a mobile experience. Marketers, who were already struggling to keep up with the rise of digital marketing, have had to work...
by kburgess | May 6, 2019 | Digital Marketing, Marketing Strategy
The mobile internet was the hot new thing just a few short years ago. Now it’s the new normal. As smartphones and tablets are meeting and even exceeding the capabilities of desktop and laptop computers, people are spending more and more of their lives on mobile...
by kburgess | May 5, 2019 | Content Marketing, Digital Marketing, Marketing Strategy, Search Engine Optimization
The mobile internet is here to stay. According to Google, more than 50% of online searches are now performed on a mobile device. This number is only going to continue to grow as smartphones become the norm and mobile technology continues to develop. This coincides...
by kburgess | May 4, 2019 | Marketing Strategy
Marketing was already a fast paced field before the rise of the internet. Even in the age of print and television advertising, businesses and agencies had to stay on top of trends to gain a competitive edge. In our modern digital world, marketing has gone into...
by kburgess | May 3, 2019 | Content Marketing, Digital Marketing, Marketing Strategy, Pay Per Click Marketing, Search Engine Optimization, Social Media Marketing
If you’ve decided that your business needs inbound marketing to achieve its goals, the next step should be to develop a strategy to accomplish this. Many organizations make the mistake of confusing strategy for tactics and dive right in to tactics such as creating a...
by kburgess | May 2, 2019 | Digital Marketing, Marketing Strategy
From a digital standpoint, inbound marketing uses a variety of different digital marketing channels to attract interest and leads to your business. This is in contrast to outbound marketing, that uses tactics such as cold calling or even door-to-door selling to meet...
