by kburgess | Jul 7, 2020 | Digital Marketing, Healthcare Marketing, Marketing Strategy
We know it feels nice to see your practice on a big highway billboard, but the reality is that your billboard may not be as effective as you want it to be. This is unfortunate because billboards can be expensive to create and keep up. Alternatively, you should...
by kburgess | Jun 1, 2020 | Healthcare Marketing, Marketing Strategy
If you’re someone who operates a health care facility, you know how important it is to have a good marketing strategy. Your marketing strategy helps you reach potential patients to help them get the treatment they need and to help keep your facility operating....
by kburgess | Apr 11, 2020 | Marketing Strategy, Pay Per Click Marketing, Search Engine Optimization
Search engine marketing (SEM) is a term usually used in contrast to search engine optimization (SEO) due to its use of paid advertising over organic results. Since organic SEO efforts basically amount to free advertising, many businesses and webmasters may question...
by kburgess | Apr 3, 2020 | Digital Marketing, Marketing Strategy
A pandemic is here, and business as we know it has shifted indefinitely. And while we’ve seen the unfortunate crumble of many businesses during this economic downturn, we’ve also seen businesses thrive. I’m not just talking about major corporations...
by kburgess | Feb 25, 2020 | Marketing Strategy
Small-business marketing comes with many challenges. From limited budgets to limited marketing experience, it can be difficult to know where to start. However, it’s important to understand the power of a comprehensive marketing strategy. As a small-business...
by kburgess | Feb 24, 2020 | Digital Marketing, Marketing Strategy
As a small business, it can be easy to recognize the important role that marketing plays in your growth and success but slightly harder to know where to go from there. What’s more, it’s very likely you’re dealing with a limited budget, minimal marketing experience and...
