by kburgess | Apr 11, 2020 | Marketing Strategy, Pay Per Click Marketing, Search Engine Optimization
Search engine marketing (SEM) is a term usually used in contrast to search engine optimization (SEO) due to its use of paid advertising over organic results. Since organic SEO efforts basically amount to free advertising, many businesses and webmasters may question...
by kburgess | Apr 3, 2020 | Digital Marketing, Marketing Strategy
A pandemic is here, and business as we know it has shifted indefinitely. And while we’ve seen the unfortunate crumble of many businesses during this economic downturn, we’ve also seen businesses thrive. I’m not just talking about major corporations...
by kburgess | Feb 25, 2020 | Marketing Strategy
Small-business marketing comes with many challenges. From limited budgets to limited marketing experience, it can be difficult to know where to start. However, it’s important to understand the power of a comprehensive marketing strategy. As a small-business owner,...
by kburgess | Feb 24, 2020 | Digital Marketing, Marketing Strategy
As a small business, it can be easy to recognize the important role that marketing plays in your growth and success but slightly harder to know where to go from there. What’s more, it’s very likely you’re dealing with a limited budget, minimal marketing experience and...
by kburgess | Feb 21, 2020 | Marketing Strategy
No matter what type of business you have, how big or small it is, how successful it is and how long it’s been around, you need a digital marketing strategy in this day and age. Without a good strategy, your business runs the risk of flying blind and making impulsive...
by kburgess | Jan 23, 2020 | Marketing Strategy
Email marketing occurs in every business to some degree, even if there isn’t a formalized strategy. In the most basic sense, if any of your representatives are communicating with a potential or current customer or client by email, then you’re engaging in some form of...
