by kburgess | Sep 5, 2021 | Marketing Strategy
Conversions are just one part of your inbound marketing strategy, but they are a part that gets a lot of focus from marketing teams. However, it’s also important to consider where conversions fit in relation to your overall strategy, too. Why? It’s easy to get...
by kburgess | May 2, 2021 | Marketing Strategy
Cookies have long been the staple of search engine marketing, but increased concerns about user privacy has prompted Google to phase out the use of third-party cookies. This transition has left many businesses scrambling to figure out how to keep getting the...
by kburgess | May 1, 2021 | Marketing Strategy
Marketers have become highly focused on creating a wide variety of content, and many businesses produce regular blogs, infographics and other marketing content now. This push to create a greater diversity of content often means that solidly performing options...
by kburgess | Apr 25, 2021 | Marketing Strategy, Mobile Marketing
The digital realm is so much more than just sites that run on desktop or laptop computers. These days mobile devices like tablets and smartphones are frequently used to search for products and services. One study reports that 59% of people use mobile devices to...
by kburgess | Apr 24, 2021 | Marketing Strategy, Pay Per Click Marketing
Many companies focus their paid search advertising on Google, which is a sound strategy. After all, Google handled nearly 62% of search queries in January 2021. However, if your business already has successful Google Ads campaigns, you may want to consider...
by kburgess | Apr 10, 2021 | Marketing Strategy
If you’ve been involved in marketing online for more than a few days, you’re probably aware of the need for creating great content to help improve brand awareness. However, great content alone is not the only strategy for improving your brand awareness. Take a look...
