by kburgess | Jan 8, 2021 | Content Marketing, Marketing Strategy
Do you use email to engage with your clients? Do you find that your email campaigns frequently fail to deliver the results you’d like? You’re not alone. Creating successful email marketing campaigns is quite a challenge, but with a little guidance and tips, anyone can...
by kburgess | Jan 7, 2021 | Marketing Strategy
When search engine optimization (SEO) was developing as a major part of digital marketing strategy, one of the main tactics was to write guest posts. These are posts in other businesses’ or websites’ blog sections that are informative, helpful or entertaining to their...
by kburgess | Jan 6, 2021 | Marketing Strategy
If you’re one of the many marketers who use Google Ads to improve brand awareness and drive conversions, you’re probably always looking for ways to improve your strategy. This is important because an ineffective ads campaign not only fails to give you the traffic and...
by kburgess | Jan 3, 2021 | Marketing Strategy
One of the most effective ways to market your brand online is for your ads to show up in search results for relevant search terms. However, paying for ads can add up over time. This isn’t a problem for many larger businesses with larger marketing budgets, but for the...
by kburgess | Oct 7, 2020 | Content Marketing, Healthcare Marketing, Marketing Strategy
When creating content for your website, you should create interesting, informative, educational or entertaining content. However, this can be challenging for health care marketers who feel that the topics in their industry are naturally stale or boring. What if...
by kburgess | Sep 8, 2020 | Marketing Strategy, Social Media Marketing
Using social media marketing as part of your digital marketing strategy to attract new leads online is attractive for many reasons. Most social media is free to use. Millions of people are active on social media every day, including a sizable portion of your brand’s...
