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4 common SEO marketing tactics that can still boost your traffic in 2022

4 common SEO marketing tactics that can still boost your traffic in 2022

by kburgess | Jan 6, 2022 | Marketing Strategy

If you pay any attention to search engine optimization (SEO) marketing tactics, you’ll probably know some of the new ones that are growing in importance. For instance, many SEO marketing professionals are predicting a huge increase in artificial intelligence (AI)...
Where do conversions fit into your inbound marketing strategy?

Where do conversions fit into your inbound marketing strategy?

by kburgess | Sep 5, 2021 | Marketing Strategy

Conversions are just one part of your inbound marketing strategy, but they are a part that gets a lot of focus from marketing teams. However, it’s also important to consider where conversions fit in relation to your overall strategy, too.  Why? It’s easy to get...
Two tips to help you get the best out of your search engine marketing without cookies

Two tips to help you get the best out of your search engine marketing without cookies

by kburgess | May 2, 2021 | Marketing Strategy

Cookies have long been the staple of search engine marketing, but increased concerns about user privacy has prompted Google to phase out the use of third-party cookies.  This transition has left many businesses scrambling to figure out how to keep getting the...
Three helpful marketing email design best practices for 2021

Three helpful marketing email design best practices for 2021

by kburgess | May 1, 2021 | Marketing Strategy

Marketers have become highly focused on creating a wide variety of content, and many businesses produce regular blogs, infographics and other marketing content now.  This push to create a greater diversity of content often means that solidly performing options...
Three tips for developing an effective mobile search marketing strategy

Three tips for developing an effective mobile search marketing strategy

by kburgess | Apr 25, 2021 | Marketing Strategy, Mobile Marketing

The digital realm is so much more than just sites that run on desktop or laptop computers. These days mobile devices like tablets and smartphones are frequently used to search for products and services.  One study reports that 59% of people use mobile devices to...
Should my business be using Bing paid search advertising?

Should my business be using Bing paid search advertising?

by kburgess | Apr 24, 2021 | Marketing Strategy, Pay Per Click Marketing

Many companies focus their paid search advertising on Google, which is a sound strategy. After all, Google handled nearly 62% of search queries in January 2021.  However, if your business already has successful Google Ads campaigns, you may want to consider...
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