When it comes to the algorithm of a search engine like Google, it can be difficult to figure out what it’s looking for when it comes to SEO ranking. While it may seem like it has a mind of its own that you’ll never understand, there are actually a variety of things that can impact your company’s site ranking for relevant keywords.
The goal of your SEO strategy is to improve your brand visibility, website traffic and conversions that lead to revenue by ranking high on search engine results pages (SERPs). By learning about different contributing factors that a search engine algorithm takes into account for your SEO ranking, you can find where you’re having success and where you need to improve in your SEO strategy.
We’ll talk about factors that may be impacting your company’s SEO ranking as well as how BURG+CO. can help.
7 contributing factors that play a role in your company’s SEO ranking
SEO rankings have more nuance than you may think. It’s important to look at the way that different aspects of your company’s site and relevant content impact how high it’s ranked on a SERP for a keyword. By checking as many of the boxes as you can, you’re proving your credibility and relevance to the search engine so that it puts your links in front of the right demographic.
Here are seven factors that may be affecting your company’s SEO ranking:
- URL accessibility — In order for a search engine to rank you, it has to be able to find you first. That’s why it crawls through URLs to find websites that are safe and accessible. The goal is for the algorithm to be able to crawl through your URL and determine exactly what you’re about and how you may be relevant to targeted keywords. You can help it along by providing a sitemap as well as a robots.txt file.
- Mobile user-friendly — People are on their phones many times throughout the day, often typing random searches into Google. The search engine wants to make sure that a person who clicks on your search result using their cellphone will be able to see and engage with a site that’s displayed accurately and functions just as well as it would on a desktop. This means that the page should load quickly and be easy to navigate.
- Page speed — A good site is a fast site. Since usability and experience play such notable roles in your SEO ranking, it’s important that your site is optimized to load quickly without a delay or buffer. Google can interpret a site that doesn’t load fast as one that isn’t trustworthy or credible.
- Relevancy — SEO is a pillar of every marketing strategy because you want to get your site in front of the right people. For instance, if you’re a physical therapy clinic, it’s important that you rank high for people searching for “back pain treatment near me.” Having relevant content based on keyword research will show you what people are searching for and how you can align your content along with what’s popular on the search engines.
- Backlinks — When one site has a link to your site in its content, that’s known as a backlink. These appeal to the search engine algorithm because it’s seen as a stamp of approval by a different source, boosting your credibility and making you more likely to rank high on the SERPs. However, it’s important that the backlink comes from a reputable source.
- User experience — We’ve mentioned the importance of usability when it comes to SEO, such as page speed. But the quality of a user’s experience on the site goes beyond how quickly it loads. Components like easy-to-navigate structure and an aesthetic design all boost the experience of a user and make the algorithm believe that you have a well-put-together site for a company that takes pride in itself.
- Frequency and length of posts — Consistency is key when it comes to SEO. It’s difficult to maintain a steady stream of traffic if you’re posting articles erratically and/or without a consistent format. There should be at least 10 articles per month for any kind of steady traffic increase. The word count should be at least 750 for each article, if not more than 1,000 words.
At BURG+CO., we have the tools needed to help check your SEO ranking for trending keywords to see how you stack up against your competitors. We can also help you strategize how to move up the SERPs by finding factors of your site that deserve more attention to help you get the results you want, such as prioritizing relevant content and doing an SEO audit to find any technical issues.
Want to attract new visitors to your website with high SEO ranking? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
