by kburgess | Oct 7, 2020 | Content Marketing, Healthcare Marketing, Marketing Strategy
When creating content for your website, you should create interesting, informative, educational or entertaining content. However, this can be challenging for health care marketers who feel that the topics in their industry are naturally stale or boring. What if...
by kburgess | Sep 5, 2020 | Healthcare Marketing
When it comes to digital marketing for your healthcare organization, you basically have two choices: hire an in-house team or partner with a marketing agency. We think an agency is the way to go, but you shouldn’t just take our word for it. We want you to be as...
by kburgess | Jul 8, 2020 | Healthcare Marketing
Clinics and organizations that specialize in mental health treatment or awareness are an ever-needed part of health care in the modern world. Mental health is becoming less of a stigma these days, thanks to openness about it encouraged among millennials and Gen Zers....
by kburgess | Jul 7, 2020 | Digital Marketing, Healthcare Marketing, Marketing Strategy
We know it feels nice to see your practice on a big highway billboard, but the reality is that your billboard may not be as effective as you want it to be. This is unfortunate because billboards can be expensive to create and keep up. Alternatively, you should...
by kburgess | Jul 5, 2020 | Healthcare Marketing, Social Media Marketing
Long gone are the days when social media was just a way for teenagers to keep socializing after school. These days, social media connects friends, family members and the brands they follow all across the world. Your health care practice needs to be active on...
by kburgess | Jul 4, 2020 | Digital Marketing, Healthcare Marketing
Opening a private practice is a milestone in many physicians’ careers, but there is one challenging aspect to it that is out of most physicians’ area of expertise: marketing. Especially marketing online. With so many other practices out there for patients to find,...
