by kburgess | Aug 10, 2021 | Healthcare Marketing
Health care is a competitive industry that relies heavily on having a cutting-edge marketing plan. Just how heavily does this sector rely on marketing? One source reports that U.S. hospitals spent more than $4.6 million on advertising in 2020. Another health care...
by kburgess | Aug 9, 2021 | Healthcare Marketing
Health care providers face challenges that other businesses do not. There is one big challenge in particular, though. That is the need to help patients effectively while also generating a profit to fund future work. It’s critical that health care providers find an...
by kburgess | Apr 23, 2021 | Healthcare Marketing, Pay Per Click Marketing
Most people see pay-per-click (PPC) ads on their social media platforms and websites they visit. Often, health care providers are the focus of many of these ads. The reason that health care providers are so well represented in PPC ads is that many people are...
by kburgess | Apr 22, 2021 | Healthcare Marketing, Search Engine Optimization
Search engine optimization (SEO) has become an important part of many health care providers’ overall marketing strategy. However, providers who haven’t yet adopted SEO may not be sure how to find the right company to help them implement it. It’s no secret that...
by kburgess | Apr 21, 2021 | Healthcare Marketing, Search Engine Optimization
Health care providers have many goals that they want to achieve, and marketing is one way that they go about achieving those goals. Take your health care practice for instance. You probably want to gain new patients and keep your current patients at the very...
by kburgess | Apr 20, 2021 | Healthcare Marketing, Search Engine Optimization
To some, search engine optimization (SEO) may seem like a marketing strategy that doesn’t have much bearing on physical therapy practices. However, the truth is that this digital marketing tool can play multiple important roles for physical therapy providers. ...
