3 useful tips that can make health care practices’ conversion funnel optimization projects easier
Your conversion funnel is like a pathway that helps guide prospective patients toward becoming clients of your health care practice. When this pathway is rough and rocky, patients are less likely to follow it to its end. Also, your practice is far less likely to meet...
5 SEO tips high-performing health care websites rely on
It’s no secret that search engine optimization (SEO) is critical for websites generally. After all, SEO’s purpose is to make websites and their content more appealing to search engines. In turn, getting SEO right can help more potential clients find you because you’re...
Is SEO worth it for health care practices? Our data says it absolutely is
You’re a health care provider, and you’re interested in bringing in new patients. You’ve heard that search engine optimization (SEO) is one digital marketing service that can help increase new patients. The question you have is, “Is SEO worth it?” That’s a valid...
Two visualizations of an organic health care conversion funnel
Health care professionals likely describe the stages of bringing in new patients as their patient acquisition process. So, they may be confused when digital marketing specialists they’re working with start talking about organic conversion funnels. However, the reality...
9 health care marketing ideas to help you grow your business
According to a recent article in nytLicensing, 70% of health care providers say they have a strong content marketing strategy in place. The same article estimates that health care organizations increased their marketing spend by 4.3% in 2021. In other words, you...