by Kelly | Oct 5, 2022 | Healthcare Marketing
Every type of business has challenges that they must solve in order to succeed. And health care practices are no different. It’s hard to believe that an industry that is projected to create revenue totaling more than $87 billion by 2028 might have significant...
by Kelly | Sep 20, 2022 | Conversions, Healthcare Marketing
Your conversion funnel is like a pathway that helps guide prospective patients toward becoming clients of your health care practice. When this pathway is rough and rocky, patients are less likely to follow it to its end. Also, your practice is far less likely to meet...
by Kelly | Sep 6, 2022 | Healthcare Marketing, Search Engine Optimization
It’s no secret that search engine optimization (SEO) is critical for websites generally. After all, SEO’s purpose is to make websites and their content more appealing to search engines. In turn, getting SEO right can help more potential clients find you because you’re...
by Kelly | Aug 22, 2022 | Healthcare Marketing
You’re a health care provider, and you’re interested in bringing in new patients. You’ve heard that search engine optimization (SEO) is one digital marketing service that can help increase new patients. The question you have is, “Is SEO worth it?” That’s a valid...
by Kelly | Aug 17, 2022 | Healthcare Marketing
Health care professionals likely describe the stages of bringing in new patients as their patient acquisition process. So, they may be confused when digital marketing specialists they’re working with start talking about organic conversion funnels. However, the reality...
by Kelly | Aug 8, 2022 | Healthcare Marketing
According to a recent article in nytLicensing, 70% of health care providers say they have a strong content marketing strategy in place. The same article estimates that health care organizations increased their marketing spend by 4.3% in 2021. In other words, you...
