by kburgess | Dec 11, 2018 | Digital Marketing, Healthcare Marketing, Marketing Strategy
2019 is right around the corner, and with the new year is going to come lots of new changes to healthcare marketing trends. Modern consumers find most of the information they need through online research, so you need to stay on top of trends and strategies that can...
by kburgess | Dec 4, 2018 | Digital Marketing, Healthcare Marketing
Throughout the last few years, search engines have been stressing the importance of mobile-friendliness by rolling out algorithms that index pages based on mobile performance. Research is showing that more search engine requests come from smartphones and tablets, so...
by kburgess | Dec 3, 2018 | Healthcare Marketing, Marketing Strategy, Social Media Marketing
Many of today’s consumers spend time on social media engaging with friends, family and businesses. More than 2 billion people worldwide are on Facebook alone, so your healthcare business needs to be active on here at least. Research your target audience and find out...
by kburgess | Dec 1, 2018 | Digital Marketing, Healthcare Marketing, Marketing Strategy
A lot of healthcare marketing efforts are focused on seniors because this group of people spends the most time in healthcare facilities. However, younger patients in Generation Z are getting out of high school and college and need to be equipped to make adult...
by kburgess | Nov 28, 2018 | Healthcare Marketing, Marketing Strategy, Search Engine Optimization
People in the United States have a lot of freedom when it comes to choosing the healthcare provider they think is best for them. These days, most people go online to research before buying a product or service. This isn’t any different for healthcare services. You’ll...
by kburgess | Jan 24, 2018 | Healthcare Marketing
When it comes to healthcare marketing, serving your patients with digestible information at the opportune time is the key to growing your practice and empowering your patients to take charge of their healthcare. But to do this, you have to pay attention not only to...
