by kburgess | Nov 28, 2018 | Healthcare Marketing, Marketing Strategy, Search Engine Optimization
People in the United States have a lot of freedom when it comes to choosing the healthcare provider they think is best for them. These days, most people go online to research before buying a product or service. This isn’t any different for healthcare services. You’ll...
by kburgess | Nov 20, 2018 | Content Marketing, Digital Marketing, Marketing Strategy, Search Engine Optimization
Many people associate content marketing with the digital age, though it really goes back to the advent of print technology. However, with the advent of the internet and search engines, content marketing has become one of the most important forms of marketing to...
by kburgess | Nov 18, 2018 | Content Marketing, Digital Marketing, Marketing Strategy, Search Engine Optimization, Social Media Marketing
An inbound link to your content is one of the ways that search engines decide if your website is a trustworthy source of information. The trouble with inbound links though is you can’t really control them. Part of the solution for attracting inbound links is to...
by kburgess | Nov 16, 2018 | Digital Marketing, Marketing Strategy, Search Engine Optimization
You should be maintaining an active search engine optimization (SEO) strategy all year, but when the holiday season comes around, you should rethink some elements of your strategy. It may seem a bit early to get started at the end of October, but fine-tuning your SEO...
by kburgess | Nov 15, 2018 | Digital Marketing, Marketing Strategy, Search Engine Optimization
These days, most people find their information online before purchasing a product or choosing a service. The majority of this information can be found through search engines, like Google, Bing and Yahoo. These search engines strive to provide the best results for...
by kburgess | Nov 14, 2018 | Content Marketing, Digital Marketing, Marketing Strategy, Search Engine Optimization
A lot goes into a comprehensive search engine optimization (SEO) strategy. You have to create optimized page titles, meta descriptions, image alt text, URLs and more. One of the most important tenets of an effective SEO strategy that you’ll hear everyone talk about is...
