by kburgess | Apr 11, 2020 | Marketing Strategy, Pay Per Click Marketing, Search Engine Optimization
Search engine marketing (SEM) is a term usually used in contrast to search engine optimization (SEO) due to its use of paid advertising over organic results. Since organic SEO efforts basically amount to free advertising, many businesses and webmasters may question...
by kburgess | Apr 10, 2020 | Search Engine Optimization
Search engine marketing is a general term used to describe the use of paid listings on search engines to generate traffic to a website. This practice is in contrast to organic search engine optimization (SEO) that seeks to improve a website’s ranking on unpaid search...
by kburgess | Apr 6, 2020 | Digital Marketing, Search Engine Optimization
Search engine optimization (SEO) is a fast-paced area of digital marketing. Staying on top of the latest news and developments in the industry is a critical part of success. With more information and less time than ever, it can be helpful to lean on the expertise and...
by kburgess | Apr 5, 2020 | Search Engine Optimization
It can be alarming to see your website’s traffic take a sudden nosedive. If your marketing strategy, whether it’s lead based or sales based, is dependent on a steady stream of traffic coming in from organic search engine results pages (SERPs), seeing a drop in traffic...
by kburgess | Apr 4, 2020 | Search Engine Optimization
Like any part of your digital marketing strategy, SEO is not an area where you should just wing it and hope for the best. You need a clear and established SEO process to succeed. While Google and other search engines are notoriously secretive about the specifics...
by kburgess | Apr 3, 2020 | Search Engine Optimization
First of all, SEO should be primarily focused on core fundamentals. If you don’t have a fast-loading, user-friendly site with high-quality content, no amount of SEO tricks will save you. With that out of the way, organizations that are looking to keep their...
