What is Content Marketing?

 

What is Content Marketing?

Billboards, newspaper ads and television commercials have long been the most practical means of communicating your brand’s message to your target audience. While these forms of marketing still have their place in our world, they have had to step aside for the new king of marketing: content marketing.

Content marketing has been around in some form for hundreds of years but, thanks to the internet, it has taken off as a major marketing strategy. By definition, content marketing is the method of creating and publishing useful and relevant content that addresses your target audience’s needs. Through this use of content, you will be able to increase your leads and boost your conversion rates.

At Burg & Co., we see content marketing as one of the strongest and most effective means of remaining relevant and staying connected with your target audience. Content marketing works as a comprehensive marketing strategy that not only aims to generate new customers but to encourage existing customers to maintain a relationship with your brand and share it with others.

Content marketing achieves these goals by reaching your audience through:

  • Blog posts
  • White papers
  • E-books
  • Emails
  • Guides
  • Infographics and more

 

How does content marketing work?

You may be thinking, sure, the goals of content marketing sound great, but how does it work? The important question to keep in mind regarding content marketing is “what does your audience want?” Content marketing isn’t about generating a bunch of material about your brand and services (though, that is a part of it) but is about identifying a need and offering a solution and educating your audience.

Essentially, the three steps to producing quality content that is useful to your audience include:

Identify a problem or need common among your target audience

Publish and share content that speaks to this issue and offers advice and solutions

Introduce your product or services (as relevant) as a viable option for addressing your audiences’ need

How does content marketing work?

You may be thinking, sure, the goals of content marketing sound great, but how does it work? The important question to keep in mind regarding content marketing is “what does your audience want?” Content marketing isn’t about generating a bunch of material about your brand and services (though, that is a part of it) but is about identifying a need and offering a solution and educating your audience.

Essentially, the three steps to producing quality content that is useful to your audience include:

Identify a problem or need common among your target audience

Publish and share content that speaks to this issue and offers advice and solutions

Introduce your product or services (as relevant) as a viable option for addressing your audiences’ need

Content marketing sounds too good to be true. What gives?

Look, we’ll level with you and let you know that content marketing takes a lot of hard work. Writing . . . scratch that . . . writing well requires a lot of time and effort that may be difficult to fit into your already busy schedule. But, don’t worry. That’s where we come in.

Burg & Co. knows what makes good content marketing – content that will resonate with your audience, help them identify their needs with your services or product, build trust and loyalty, and generate more business at a lower cost.

We focus on capturing leads and optimizing user experience to ensure you don’t lose that precious attention. Our user experience services are designed to drive more visitors to complete your contact forms, turning them into marketing-qualified leads, and our automated email marketing campaigns nurture those leads and turn them into sales-ready customers.

Content marketing is a vital component of your overall digital marketing strategy. We offer these services at one flat rate per page on your website. Sound good to you? We think it does.

Would you like to speak with the marketing professionals at Burg & Co. about increasing your ROI with content marketing? We would love to help you develop a strategy that helps you connect better with your target audience.

Complete the form below and we’ll be in touch soon.

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