Making quality content isn’t always easy. While it involves having knowledge and skills that can be learned and improved, it’s a service that’s often outsourced because it’s a more cost-effective option in terms of resources for training and hiring.
A content marketing agency can play a large role in reaching your long-term goals as a company. But there’s a difference between a run-of-the-mill content marketing agency and a good agency that gets the growth you’re looking for.
We’ll talk about how a content marketing agency can benefit you and what should factor into your decision when choosing one.
Why you should consider a content marketing agency
No matter what industry your business is in, marketing is a key component to your success. Marketing strategies can provide you with the leads you need to grow your business and increase your profits. While there are B2C content marketing agencies, we’re going to be focusing mostly on B2B agencies and digital marketing agencies.
If you’re struggling to get leads through your content, or you don’t have any content at all, it’s time to explore the option of using a content marketing agency. Here are some benefits that you can gain:
- Consistent content.
- Scalability.
- Broader range of content types.
- Lower fixed costs (when compared to in-house marketing team)
- Quality assurance.
5 facets you should look for in a content marketing agency
If you own a business, you know that quality means everything. You can’t just do a search for “content marketing agency” and pick the first one you see. It’s important to make a checklist of what you’re looking for in an agency, and what you hope to gain out of the collaboration.
Many of these can be determined by their reviews or outlined as features on their site.
Here are five facets of any good content marketing agency:
- Advanced tools — One of the reasons that many people turn to content marketing agencies is because it gives them access to tools and analytics that they otherwise might not be privy to. A high-quality content marketing agency will have the tools and software needed to not only make the best content possible based on your personalized needs, but to also track the metrics that stem from the content, such as click-through rates.
- Dependable turnaround — If your team doesn’t have the time to create content, then they don’t have the time to worry about the process either. Your chosen agency should be able to give you a timely turnaround on the content assignments. It’s important that they have reliability and integrity, which means meeting the expected deadlines.
- Long-term clients — The length of time that a client spends with an agency says a lot. If you’re looking at an agency that has a track record of lasting relationships, it shows that they not only put out quality content, but they also form healthy, loyal connections with their partners. Too many short-term partnerships shows that they likely have some issues that need to be addressed.
- Transparency — Any partnership should prioritize being open and honest. A good content marketing agency will set realistic expectations and be transparent about what’s occurring at every stage of the process. Good or bad, you should always be in the know about the progress and performance of a task.
- Feedback incorporation — Constructive criticism should always be welcomed, especially when you’re paying for the service. It’s important that the agency is able to address potential feedback you give on the work. Then they should be able to incorporate that feedback into the current projects, as well as those in the future.
If you’re trying to start your own content marketing agency, you can use these as building blocks for your foundation as you design a business plan.
Looking for a good content marketing agency that checks all the boxes? BURG+CO. is what you’re looking for
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about content marketing or to schedule a complimentary consultation.
