Marketing is always changing and evolving, as is every industry that uses it. While it can be easy to stick to what you know, following the current strategy trends can go a long way in ensuring that you’re getting your message across in the most effective manner for your target audience.
If you take a look at the marketing growth trends from 2023, you’ll see that there were notable spotlights on strategies like podcasting, live streaming and visual search advertising. And in 2024, there are plenty of up-and-coming trends that you can incorporate into your marketing strategy for the new year.
We’ll discuss the importance of keeping up with current marketing growth strategies and the specific trends worth following.
The benefits of following marketing growth strategy trends
If you’re trying to figure out what’s new and popular in the world of marketing strategies, then you probably understand the importance that strategy trends have in business expansion and acquisition marketing. By learning about the benefits you can gain from following the trends, you can make sure that your company gives them the right amount of resources, time and attention needed to show results.
The benefits that you can gain from keeping up with marketing growth strategy trends include:
- Reaching new demographics through different avenues.
- Backing up your investment decisions with up-to-date research.
- Reducing the risk of costly mistakes from ineffective strategies.
- Gaining a competitive advantage.
7 marketing growth strategy trends that you should keep an eye out for in 2024
The thing about trends is that they are relatively temporary. One gets pushed to the wayside in lieu of another. That’s why you should keep a watchful eye on the 2024 marketing growth strategies that are gaining momentum. You can strike while the iron is hot to increase your customer acquisition.
Here are seven marketing growth strategy trends to incorporate into your acquisition marketing:
- AI — It’s no secret that artificial intelligence is becoming a tool utilized in many industries. It’s not going anywhere anytime soon. In 2024, you can hone your application of the technological advancement. That way, you can figure out how it fits into your marketing strategy. It can boost creativity and efficiency for storytelling as well as analyzing data.
- Short video content — Many customers and clients appreciate a company that can cut straight to the chase. That’s why content creation and social media campaigns are starting to center on videos that quickly grab the viewer’s attention, provide information and give a call to action in a timely manner.
- Micro-influencing — Celebrities always grab attention. But micro-influencers are a more cost-effective way to go. Small-scale influencers often have affordable rates while having high engagement for sponsored content. Micro-influencers have between 10,000 and 50,000 social media followers on your targeted platform. They can help you appeal to your target demographic based on how their content relates to your brand.
- CGI — We’re seeing more and more brands use computer-generated imagery in their marketing campaigns, especially their social media ads. With imaginative and whimsical concepts, you can quickly pique your customers’ interest by immersing them in a world where your product or service is larger than everyday life. The creativity that’s encouraged through CGI can be what stands between a good ad and a great one.
- Marketing to people — We’re starting to steer away from marketing to mass demographics and businesses. We want to focus on optimizing your campaigns to appeal straight to the buyers with memorable content and tailored ads. Your customers should feel like you are talking straight to them, not to the generalized demographic.
- Brand awareness — Regardless of the benefits that you can gain with data-driven strategies and technological advancements, it’s important that your consumers understand your brand and what you represent. It’s easy to get lost in the analytics and new tools, and you shouldn’t forget about the importance of getting your name in front of the right eyes.
- Utilize employee influence — While external influencers, such as micro-influencers, can play a huge role in acquisition marketing, you shouldn’t discount the influence of your own team members. Potential customers and clients like to hear from the people who work for you. Employees can share their own stories and perspectives of your brand as a way to build trust and support with customers.
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