Resources
Why search engine optimization (SEO) should be incorporated into your patient acquisition strategy
Bringing new patients into your practice isn’t a simple one-step process, especially because there...
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4 benefits of patient satisfaction surveys in your marketing strategy
Feedback, whether it’s good or bad, is valuable in every part of life. Positive feedback gives us...
Need help optimizing your website for search engines? Try these 5 expert tips
When any question pops into your mind, it’s likely that you turn to Google. The power of search...
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4 reasons why a HIPAA-compliant marketing company is in your business’s best interest
Security, privacy and safety should be three of your top priorities for yourself, your loved ones...
4 unique facets of SEO marketing for physicians and healthcare specialists
Healthcare is all about helping people become the healthiest version of themselves for the highest...
Why Google My Business and Google reviews should be part of your online reputation management toolbox
Even though it’s always important to stay true to who you are, it’s impossible to deny the impact...
Google’s featured snippets: A guide for beginners
When it comes to a massive company like Google, it seems like there’s something new every day, from a technological gadget to a change in how you search up questions. A new thing that you might have been recently seeing when you search for something on Google is one...
Google’s AI Overview feature: What is it and how has it been received by the public?
These days, it seems like artificial intelligence is everywhere you look, from facial detection on your phone to electronic payments. One of the places where it has become the most prevalent is on search engines. You’ve likely searched something recently on Google...
5 important metrics to track in the SEO world
If you bake a cake but the texture comes out wrong, you retrace your steps in the recipe to see what might explain it. The same goes for marketing efforts. Creating something as a business owner is always a terrific accomplishment, but the impact of the end result is...
5 strategies for business owners who want their company at the top of Google Search
Google searches seem to have become a staple for everyday life, whether you’re searching for recipes for dinner or an explanation for the pain in your shoulder. Even if you scroll a bit through the first page of results, it’s likely that you’ll start your research by...
The role that ideal customer profiles can play in finding your audience in SEO marketing
If you have a B2B company, click to learn about the role that ideal customer profiles can play in finding your audience in SEO marketing.
Inbound marketing funnels: How inbound marketing leads to conversions
You want to bring as many users as you can to your site, especially those who make a purchase. Learn how inbound marketing can help conversions.
What every basic B2B SEO strategy should include
Strategizing is always a multifaceted process, regardless of what the strategy is being created for. If you’re in the business-to-business (B2B) industry, there are many different strategies that you have to implement throughout the year, from innovation and market...
5 tips for boosting your online presence via Google My Business
It’s impossible to ignore the power of the internet. If you’re an individual, you can post nearly anything you want about your life, whether it be real or not. Friends, family members, acquaintances and complete strangers can acknowledge those posts and form their own...
Why you need SEO to take your business to the next level
When it comes to owning a business, success can look different for everyone. However, growing your business and increasing your revenue are common long-term goals. If you want to achieve those goals, then you can’t settle or stay complacent. You can take your business...
What you need to know about identifying new users vs. returning users on your website
It’s always nice to see a familiar face. Waving at a neighbor on your daily walk or meeting up with an old friend for coffee always feels good. But it’s also always fun to make new friends. When it comes to marketing, both new and returning friends are important to...
Your go-to guide to click-through rates
You likely make dozens of clicks on your phone or computer every day. Whether you’re clicking on a video of a baby hippo that your mom texted you or you’re opening an email from your favorite online clothing store, you’re completing an action that can contribute to a...
4 tips to help your business get great Google reviews and why it matters
Are you trying to boost the number of reviews for your business? Learn 4 tips to help your business get great Google reviews and why it matters.
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Need help optimizing your website for search engines? Try these 5 expert tips
When any question pops into your mind, it’s likely that you turn to Google. The power of search engines has become a pillar of the digital age, making it easy to find everything from vegan restaurants in your neighborhood to learning about how penguins shed their...
4 reasons why a HIPAA-compliant marketing company is in your business’s best interest
Security, privacy and safety should be three of your top priorities for yourself, your loved ones and those you interact with every day. However, those priorities go beyond your day-to-day lifestyle. If you own a healthcare practice, your patients’ privacy should...
4 unique facets of SEO marketing for physicians and healthcare specialists
Healthcare is all about helping people become the healthiest version of themselves for the highest quality of life. But in order to help people, you need to get them into your practice in the first place. With the right search engine optimization (SEO) marketing...