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4 ways to integrate video into your mental health treatment center’s marketing strategy
When you’re trying to market the levels of care for your mental health treatment center, it’s...
5 ways to ensure that you get the best return on your digital marketing investments
We’ve all heard that it “takes money to make money.” It’s never fun to see money leave your...
The importance of a mobile-friendly design for your website
Whether it be a casual scroll through your social media feeds during your breaks at work or online...
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Struggling with a high bounce rate? Try these 4 fixes
When you get sucked into your phone in your free time, it’s normal to bounce from one thing to the...
5 strategies to lower your customer acquisition cost
It’s hard to deny the old saying that nothing in life is free. And it couldn’t be more true for...
5 benefits of integrating videos into your marketing plan
Chances are that you've already watched some sort of video today. Perhaps your mom sent you a cute...
Calls to action: An essential component of any SEO-optimized blog post
We all know what it’s like to have our interest piqued so that we feel compelled to learn more. For example, maybe you watched the pilot of a television show that left on a cliffhanger, and you just have to know what happens next, so you tune in the next week. Perhaps...
4 advantages that pop-up windows could have for your website
Surprises can be a mixed bag. Many people love to be surprised by their birthday gifts. Being surprised by a parking ticket? Not as fun. However, when it comes to your business’s website, there’s a type of surprise for your users that can help boost its performance:...
Search engine positioning: How can businesses use it to their advantage?
It’s another Friday night and you want to try a new place to eat in the area. So you go online and search for “steakhouses near me.” Dozens of results come up. Do you click the first one you see? Or do you scroll through and see which descriptions catch your eye?...
Does content design really matter for SEO?
There are two things that can steer potential customers away from your content: being boring and being unhelpful. Content should not only look good, but it should also provide the information that the user is looking for. There’s nothing worse than trying to find a...
Content repurposing: The role it can play in SEO
There are many times when repurposing can be a fun and cost-effective option. You can repurpose a mason jar as a vase or home decoration. Old clothes can be repurposed for quilts or accessories. But did you know that content for your business can also be repurposed?...
6 important qualities to look for in a content creation agency
Even if your business may only offer a handful of products or services, there are so many different ways to showcase them or connect them to a relevant topic. That’s why the importance of content shouldn’t be underestimated. For example, chocolate itself is a pretty...
The basics of digital content marketing
Content marketing can be an essential tool for the growth of your business. There are many different forms of marketing, from billboards and magazine ads to radio spots and business cards. And those aren’t even the ones that take advantage of the technology we use...
5 benefits of hiring a marketing agency that specializes in mental health to grow your clinic
When you own any healthcare business, such as a mental health clinic, you want to devote all your efforts to helping as many people as possible. That means using marketing to reach out to potential and existing patients to ensure that they understand how you can...
How branding your SEO content can benefit your business
Your brand plays a significant role in your business’s ability to stand out from the competition. When you’re discussing what your brand is, you likely think about your logo, packaging designs and company-wide values. But it’s also important that your brand is...
Website content strategy: The basics and why it matters
Everything pertaining to your business should be done in a strategic manner, from the employee training process to social media management. One area that requires thorough strategizing is your website content. A website content strategy refers to the what, when and...
How SEO can be utilized to boost patient engagement in the healthcare space
When you’re trying to prioritize your health and wellness, you’ll often have to take matters into your own hands. It’s important that patients play an active role in their health. This can mean treating a current concern or taking proactive measures to reduce the risk...
Content hubs: What are they and why should every business have one?
Sites with high engagement and low bounce rates likely have plenty to offer for a business’s potential customers. When someone visits your site, you want to make sure that you supply them with as much information and relevant resources as possible. With the right...
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The importance of a mobile-friendly design for your website
Whether it be a casual scroll through your social media feeds during your breaks at work or online shopping from your couch, it’s likely that you’re using your phone multiple times throughout the day. While mobile devices used to only be used for communication, they...
Struggling with a high bounce rate? Try these 4 fixes
When you get sucked into your phone in your free time, it’s normal to bounce from one thing to the next. You could start off by watching TikToks, move over to Facebook to check on what your college friends are up to, play a game of Solitaire and then settle in to...
5 strategies to lower your customer acquisition cost
It’s hard to deny the old saying that nothing in life is free. And it couldn’t be more true for business owners. While we would all love to just have a constant stream of new customers find us all on their own, there’s always a bit of money that needs to be spent in...