Resources
The CEO’s guide to content marketing in healthcare
Storytelling is often associated with how you share memories at a dinner party or the plot of a...
Unlocking the secrets of Google link building: Strategies for success
Every good blog post has links that provide the reader with further insight. Internal links to the...
5 surprising mistakes small healthcare business owners make when using SEO
Everyone makes mistakes and no one is perfect, including business owners who specialize in...
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SEO for hospitals: 3 key benefits and 3 tips tailored for hospitals
Every type of business requires effective marketing strategies to reach long-term success, even...
Is SEO worth investing in? Hint: Yes! This is why it’s important
Investing is a complicated concept that’s essential to every business. A business in itself is an...
4 ways social media management services can streamline your healthcare business’s operations
Marketing has come a long way over the years. While we still see flyers and billboards, digital...
What is lead generation and why is it essential for your business growth?
AI-generated image of generating leads and growth. When it comes to spending money, rash decisions are pretty much never a good idea. Not just for customers — it’s an important concept to remember as a business owner as well. As much as you would like for someone to...
Why is organic search traffic important for your business? Plus 4 tips to boost it
When people discover your website because they stumbled upon it online and it piqued their interest, it helps bolster your confidence in what your business does and the value that you can provide. That’s what organic search traffic can tell you. Organic search traffic...
Website migration: How it may help you avoid traffic loss and increase your online visibility
Sometimes, doing what’s best for your business involves a significant change, such as testing out a new service or trying to integrate a new technology. One potential change that can impact your marketing efforts is website migration. The domain, provider or hosting...
5 must-know SEO best practices for every business owner
Nearly every keyword that’s typed into a search engine can come up with dozens of possible results. When your business’s site is one of those results, you want to be at the top of as many of those results pages as possible. That’s where search engine optimization...
5 values in building a site with high-quality content that every business owner should know
Being high quality is always a good thing, and it’s something that your business should strive for in every aspect, from your customer service to the materials you use for your products and services. When it comes to your marketing strategy, having high-quality...
4 reasons why your business needs conversion funnel optimization
A journey of any kind means moving from one milestone to the next until you reach your goal. This can mean any journey from your health and wellness to your dream career path. When you own a business, and you’re creating your digital marketing strategy, you should...
What are pillar content pages and why do they matter?
Businesses don’t just appear out of nowhere. It’s essential to build a foundation and structure that everything else can stem from. The same idea applies to your website. While blog content and resources about current popular keywords are important for search engine...
Zero-click searches: How you can diversify your business’s SEO strategy to account for zero-click searches
Working smarter, not harder often means trying to keep things as uncomplicated and straightforward as possible. When you’re searching up information, you want the answer as plainly as possible without needing to spend an exorbitant amount of time jumping around...
Mobile-first indexing: How to make it work for your healthcare business
We’ve all heard the joke that people have their phones “permanently glued” to their hands. Not only is it difficult to resist the draw of social media or group chats with your friends, but you also have a world of information at your fingertips. It seems like it’s...
5 basic tenets of any good SEO marketing plan
When it comes to an effective marketing plan, you need to think beyond the page or what you can physically see in a report. Yes, creating content and tracking analytics are important — but you should also consider the beliefs and objectives that are fueling your...
What’s the Google Local Map Pack and how can you rank in it?
No matter what you’re looking for in Google, from a new restaurant to a healthcare provider, it’s good to see what’s available in your community. Not only is staying local convenient for time, but it also helps to keep the money in your community to stimulate the...
6 ways AI Overviews (previously known as Google SGE) can be a useful tool in healthcare marketing
“Knowledge is power” is a phrase that has been around for centuries and continues to be true to this day. Google has made the search for knowledge even more accessible to anyone with a Wi-Fi connection. It can provide nearly any piece of information with a few clicks,...
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5 surprising mistakes small healthcare business owners make when using SEO
Everyone makes mistakes and no one is perfect, including business owners who specialize in something as important as healthcare. If you’re creating a search engine optimization (SEO) strategy as a small healthcare business, it can be helpful to know about potential...
SEO for hospitals: 3 key benefits and 3 tips tailored for hospitals
Every type of business requires effective marketing strategies to reach long-term success, even businesses as essential as hospitals. Healthcare providers, like hospital staff and administration, can benefit from marketing strategies like search engine optimization...
Is SEO worth investing in? Hint: Yes! This is why it’s important
Investing is a complicated concept that’s essential to every business. A business in itself is an investment; so are the ways you can help it grow, such as marketing efforts like search engine optimization. Search engine optimization (SEO) is the process of trying to...