Unlocking the secrets of Google link building: Strategies for success

Every good blog post has links that provide the reader with further insight. Internal links to the website for your business, such as a healthcare practice, can boost engagement and user experience. However, it’s also important to have external links. Linking credible sources in your site’s content is essential; at the same time, you also want to be one of those credible sources for others. That’s where Google link building comes in.

Link building refers to creating a network of backlinks, which are links to your website that are found on another. When you acquire backlinks, it’s like a stamp of approval to show both potential patients and the search engine algorithms about the quality, relevance and trustworthiness of your content.

Google link building involves strategizing about how to get other websites to use your backlinks in their content as a search engine optimization (SEO) approach. By learning about the key components of link building and the strategies that can contribute to your success, you can be sure that the process is given the attention and resources it needs.

Key components of a successful Google link builder

Before you start figuring out how to get other sources to link to your website, you have to make sure that your site’s content has the Google SEO factors that those sources are looking for. All of the aspects that you’re looking for in a site that uses your backlinks? That site is also looking for in yours.

Here are a few key components of your site that can contribute to successful link building:

• Quality content

When a website’s content is seen as low quality, it’s easy for potential patients to label the entire brand as low quality. Be sure that the content that you’re creating — and the content that your backlink will be a part of — is free of spelling or grammatical errors, accurate, and engaging and provides value to the patient.

• Authority and trustworthiness

Backlinks are used as a contributing factor to SEO success because they show that other sources see you as an authoritative voice in the healthcare space. They work to establish a sense of trust with potential patients because they’ll see that other experts in the field find you to be credible. You also want to be sure that your backlinks are only found on credible sites. 

• Relevance in link selection

While having your site linked across a bunch of different sources can help with your visibility, casting too wide a net may actually do more harm than good. You want to be sure that your backlinks are only found in content that’s closely related to your own so they are seen by your target audience. Through backlinks on relevant content, people can connect you to the issue that they’re exploring on the original source.

Effective Google link building strategies

As much as you would like to hope that other sources will simply link to your website because they stumbled across it by luck, the proper strategies can help you effectively build links to get the traffic and high Google rankings that you’re looking for.

Here are a few Google link building strategies that are worth incorporating into your SEO approach:

• Guest blogging

Having expansive and comprehensive blog sections of a site can help people explore the insight of the experts and see the different ways they can benefit from connecting with them. By adding to both the quality and quantity of another site through guest blogging, you’re putting yourself in the right position for building a link with them.

Guest blogging can help you build links by either exchanging backlinks for a post or using it as an opportunity to write a post that features your own links on another site.

• Creating shareable infographics

Visual content can make a significant difference in engagement. Almost 50% of all marketers say that more than half of their content efforts are visual. Instead of just pictures, infographics are a way of showcasing information in an aesthetically pleasing way. They are also easy to share and link, making them great backlink opportunities.

Try to create infographics that can be easily shared to other sites or on social media. While they can be helpful for sharing any type of information, they are often effective for healthcare education because they make medical information more accessible.

• Utilizing social media for links

While we’ve mostly discussed sharing links from site to site, you also don’t want to discount the power of social media. Even though social media shares aren’t considered backlinks, you can still use social media to help you get them. 

By engaging with other sources on social media, such as following, liking and commenting on their content, you’re making them aware of who you are and providing easy access to your site through your profiles. Social media gives you the opportunity to showcase your brand to other sources and how your value makes you a candidate for backlinks.

• Engaging in community discussions

A key aspect of effective digital marketing is closing the gap between you and your potential patients, and the same concept applies to other sources in your field. Try to engage with other experts and healthcare brands in your community through online discussion boards and forums. It puts your brand in front of their eyes so that you might pop up in their mind when they’re trying to find external links for their content. 

This also enables you to showcase your insight and knowledge on relevant topics so that the algorithm can deem you as a credible source.

• Developing relationships with influencers

Online influencers and content creators know what it takes to appeal to their target demographic with engaging, valuable and relevant content that’s easy to be shared. Make an effort to connect with influencers in the healthcare field through social media or conferences. If you can develop ongoing relationships with them, they’ll feel confident in your credibility and potentially feature your backlinks in their content. 

Not only can working with influencers likely bring traffic to your site, but their vote of confidence in you can make an impact on the people who follow them.

Measuring the success of your Google link building

You can’t just assume that your link building strategies are working and simply move on to the next task. SEO strategizing requires data to back up decisions. It’s important to track the performance of your efforts to figure out what’s working and what isn’t.

Here’s how you can see the success of your link building strategy on Google:

• Monitor backlink growth through the profile on your chosen analysis tool (e.g., Semrush)
• Analyze referral traffic to see how many potential patients are coming from other sources
• Assess your domain authority to see how the number and quality of backlinks impact rankings on Google results pages

Want to attract new visitors to your website through Google link building? BURG+CO. can help

Search engine optimization is one of our specialties at BURG+CO., and that includes building backlink networks. We understand what’s involved in effective Google link building, and we’ll help you choose the right courses of action that will help to move your bottom line.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.