While harnessing the power of search engines is an essential aspect of all growing businesses, there are so many little things to think about. You have to look at how highly you’re ranked for certain keywords, what the current content trends are and what distribution channels are gaining the most attraction, just to name a few. If your team doesn’t have the capability to address those questions, a search engine optimization (SEO) company could be the answer.
An SEO company is a type of digital marketing agency that focuses on optimizing businesses’ sites and content for the search engine algorithm. Its main goal is to help you rank as high as possible on search engine results pages (SERPs) for organic traffic and conversions. However, the benefits go well beyond that.
Read on to learn the basics about SEO companies, the benefits of using one for your business and why an SEO company like BURG+CO. is the right choice for you.
Understanding SEO companies
An SEO company works to help businesses rank organically on search engines for relevant keywords as a way to increase traffic. There are many different types of marketing agencies out there, but agencies that specialize in SEO recognize how much a business can grow by the power of search queries and know the strategies that help you get to the top of the pages.
Common SEO company services include:
- SEO audit
- Content creation
- Local SEO
- Campaign management
- Consulting
SEO is a powerful digital marketing approach that can bring sustainable, scalable growth to your business. Not only do more than 90% of consumers use search engines to find local businesses, but approximately 75% of users stay on the first page of results. An SEO company helps your overall digital marketing strategy by meeting the potential customers where they are.
Benefits of partnering with an SEO company
We’ve talked about what an SEO company is, and now it’s time to discuss why you should work with one.
Many people think that SEO is all about just getting website traffic. And while that’s an integral part of having your business’s website succeed, an SEO company goes far beyond a boost in traffic numbers. Working with an SEO company can help your business grow in a variety of ways, including:
- Increased online visibility
When your brand is seen across a variety of SERPs that relate to your field, people interested in that field will start to grow familiar with your site and recognize it when it pops up. Your online visibility allows you to stick in people’s minds, which comes in handy if they’re not ready to make a purchase or receive a service at that moment.
An SEO company can provide you with a boost to your online visibility because by achieving high-ranking results, you’ll have an increase in brand awareness. This helps improve your credibility, boost your reputation and gives you a competitive edge.
- Enhanced customer engagement
It’s one thing to have people visit your website pages; it’s another to have them actively engage with your content. Through customer engagement, you can gain a better understanding of user behaviors and preferences and establish relationships that encourage customer retention.
An SEO company can help you boost your customer engagement through a variety of strategies, including:
- Creating compelling calls to action for your content
- Optimizing your Google Business Profile
- Improving the technical side of your site for a better user experience
- Data-driven results
Digital marketing requires thinking outside the box, but without wasting unnecessary money and resources on strategies that don’t bring the results you’re looking for. An SEO company uses data and evidence to support its strategy ideas. By seeing how something has worked in the past, you’ll feel more confident when you’re asked to try something new.
You’ll also be able to physically see how the results progress throughout the SEO strategies with performance tracking so that you can work with the company to make any needed adjustments.
BURG+CO. is an SEO company that can help you gain traffic, visibility and engagement
BURG+CO. is an SEO company that covers every facet of SEO services and more. We know what it takes to appeal to both the algorithm and your target users. With our insight coupled with data-backed approaches, we can help you keep climbing to the top of the search engine ranks.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
