Nearly every keyword that’s typed into a search engine can come up with dozens of possible results. When your business’s site is one of those results, you want to be at the top of as many of those results pages as possible. That’s where search engine optimization (SEO) comes in.
SEO has become one of the most used marketing approaches by businesses, with approximately 44% of companies using it in their strategy. But with SEO having an extensive list of possible strategies that you can test out, it can be a challenge to determine which practices will be the most effective in helping to move your bottom line. We’re here to help you single out the best ones.
Read on to learn about five essential SEO practices for business owners.
5 of the best SEO practices worth implementing in your marketing strategy
Using SEO in your digital marketing strategy means that you want to do what is needed to appeal to the search engine algorithm without losing sight of what the user actually needs. The best SEO practices take the opinions of both the algorithm and the user into consideration.
Every business owner should know about the best SEO practices, including these five:
- Optimize your site for mobile devices
Meeting the user where they are is essential for effective marketing. When people have a question or concern about anything, they are likely to pull out their smartphone and open up a search engine. By making sure that your site is optimized for mobile users, you can boost conversions, accessibility and the reach of your content.
Mobile-friendly optimization includes quick page loading speeds, simplifying navigation and having a responsive design, all of which are considered by the algorithm.
- Do thorough keyword research
Keywords are at the core of SEO. By targeting the right keywords in your content, in the Google Business Profile business description and in URLs, you can rank high on relevant search engine results pages (SERPs). With keyword research tools like Semrush, you can see relevant local keywords that are being searched in your area and what keywords your competitors are skipping.
- Create sharable content
Creating content that appeals to a specific user is one thing, but creating content that can provide value to a wider audience is what can bring in the traffic you’re looking for. Sharable content can broaden your audience reach and increase engagement. It can also attract backlinks, which are significant to SEO performance. Sharable content is not just informative; it often causes an emotional response in the user.
- Don’t discount title tags and meta descriptions
While the content of a link on a SERP is what people are looking for, you have to pull their attention to the link in the first place. Title tags and meta descriptions should give users — and the algorithm — a quick idea of the content’s value and tone. Having engaging title tags and meta descriptions can help you draw in the right audience while giving the algorithm an accurate understanding of how you’re relevant to the keyword.
Compelling title tags and meta descriptions should include the targeted keyword, unique descriptors and an accurate depiction of the content.
- Pay attention to algorithm changes
SEO doesn’t exist without the algorithm. If the algorithm doesn’t favor you, it can be difficult to get organic traffic. But the procedure is constantly changing. There can be changes in priorities as well as new features that impact user experience, such as AI Overviews and featured snippets. Be sure to stay on top of search engine algorithm changes so you don’t slip through the cracks.
At BURG+CO., we do more than just run-of-the-mill SEO that does the job. We focus on implementing the best SEO practices into your marketing strategy to make sure you get the best results possible for your efforts.
Want to attract new visitors to your website with the best SEO practices? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
