When people discover your website because they stumbled upon it online and it piqued their interest, it helps bolster your confidence in what your business does and the value that you can provide. That’s what organic search traffic can tell you.
Organic search traffic refers to the number of people who click on your site from unpaid search engine results. Your organic search traffic represents how well your site’s content is resonating with what the algorithm believes people are looking for in relevant queries. By learning about why it’s an essential aspect of your business and how you can improve it, you can make sure it’s a metric that doesn’t slip through the cracks.
Read on to learn about why organic search traffic is important and some search engine optimization (SEO) strategies that can help boost the number.
Benefits of organic website traffic
More than 50% of all website traffic comes from organic search. While that number speaks for itself, comparing organic traffic to paid traffic can give you the best idea about why organic search traffic should be an important aspect of consideration in your marketing strategy.
- Credibility
Your online reputation is based on your authority in the field and how it’s represented online. When people see a paid search result, they might assume that a business that has to buy its spot must not be very trustworthy or high quality. Organic search results are often seen as businesses that had to earn their spot. When you gain organic website traffic, it means that people deem you as a trustworthy source.
- Sustainability
You want long-term success for your marketing, not just quick spikes in your metrics that will quickly drop. While paid ads will bring quick boosts to your traffic, organic traffic is more sustainable over a longer period of time. With organic search results, you’re bringing in a steady stream of traffic because once you rank high on a search engine results page (SERP), it’s unlikely that you’ll drop down anytime soon.
- Low cost
Let’s look at the bottom line: Organic website traffic is basically free to get. While you may have to spend resources on the content to get that traffic, you’re able to climb the ranks to the top of the SERPs without having to spend too much. As you can imagine, getting paid website traffic requires a budget for cost-per-click ads, which starts at about $100 per month and only gets higher.
How to increase organic traffic
Increasing your organic traffic involves looking at your site and its content from different angles and determining how you can be more appealing to the algorithm through search engine optimization. The more the algorithm likes your site, the higher you’ll rank and the more organic traffic you’ll see. Here are four steps that can increase your organic traffic.
- Fix any technical issues your site has
If your site isn’t running efficiently or easy to use, it can affect user experience and decrease your organic traffic. Run a technical SEO audit on your site to see if there are any problems that you can catch or weak spots that can be improved.
Here are a few technical issues that a technical audit will check for:
- Website crawlability for search engines
- Sitemap structure
- Broken links
- Page speed
- Find keywords to drive your SEO strategy
Organic search traffic comes from people clicking on your site after it’s come up for a relevant keyword, which is why keywords are at the core of SEO. Be sure to carry out thorough keyword research that can be the foundation of your content. Using the right keywords can boost your organic search traffic by:
- Targeting the right audience
- Gaining a competitive edge
- Learning new user trends in your field
- Create search intent-focused content
The user should always be the priority of your content, which is shown through the search intent. Regarding queries that are put into the search engine, you need to ask yourself, “How can my content address that query as effectively as possible?”
You can boost your organic search traffic by creating content that focuses on addressing the search itself, as well as the value that you can provide the user without straying too far from their intent. For instance, if the search is “how to treat a common cold,” you can infer that the person is already not feeling well. They don’t need to learn about potential causes — just the treatment options that can help.
- Acquire quality backlinks
Backlinks refer to having your website linked by another source. Building a backlink network helps your organic search traffic because it builds your credibility by having a stamp of approval from others in the field. Along with boosting your credibility, it also increases your brand awareness and visibility, making your name more recognizable when people see it on a SERP.
You can acquire quality backlinks in a variety of ways, including:
- Guest posting
- Replacing broken links on related sites
- Submitting your site to directories
At BURG+CO., not only can our SEO team help you boost your organic search traffic through effective strategies, but we can also help you track its progress over time and make adjustments when needed.
Want to attract new visitors to your website through organic search traffic? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
