A journey of any kind means moving from one milestone to the next until you reach your goal. This can mean any journey from your health and wellness to your dream career path. When you own a business, and you’re creating your digital marketing strategy, you should always be thinking about the journey users make from the moment they learn about you to becoming a retained customer. That’s where conversion funnel optimization comes in.
Conversion funnel optimization enables you to track and refine the process that online users go through before they make a purchase with your business. While it would be nice to assume that every user who clicks on your site will immediately buy a product or book your service, it’s not realistic. Conversion funnel optimization can help your business continuously guide people along the stages through the right actions until they become acquired customers.
In this blog post, we’ll talk about the reasons why your business should incorporate conversion funnel optimization into your strategy to move your bottom line.
4 ways your business can benefit from conversion funnel optimization
What the conversion funnel looks like may vary depending on who you’re talking to, but it typically boils down to four major stages:
- Awareness
- Consideration
- Decision
- Action
When you have a business website, the goal is to use conversions to help move users down the funnel to become customers. Conversions can include clicking on any call to action (CTA) on a page, such as filling out a contact form. Conversion funnel optimization means improving each stage to nudge users along to the next one.
While you always want a boost in conversions, funnel optimization does more than that. Here are four reasons why your business needs conversion funnel optimization:
- Improved user experience
If a user can’t easily engage with your site and navigate the conversions, they aren’t likely to keep moving down the funnel. By optimizing the stages, you’ll boost your user experience for a boost in conversions, retention and overall satisfaction.
User experience is also an important contributor to search engine optimization, meaning that it can help you rank higher on search engine results pages for relevant keywords.
- Data-driven decisions
Yes, it can be good to think outside the box and test out a different approach to your digital marketing — but you never want to waste resources on something that doesn’t already hold some water. With conversion funnel optimization, you can be sure that you’re making decisions based on facts that are proven by your metrics.
When you’re looking at the data for each funnel stage, you can determine the user behavior for each one to see what adjustments should be made.
- Stage-targeted marketing
The key to a successful conversion funnel is to look at each stage as its own focal point in your strategy. By optimizing each one, you can target users in individual stages with your marketing efforts to help them move along to the next one.
For example, if you’re seeing that many people are stuck in the consideration stage, you can make content comparing your services to those of another business. If you’re an acupuncturist, you can create a blog post comparing acupuncture to dry needling.
- Spotting early issues
The sooner you catch any issues in your conversion funnel, the better off you’ll be. Not only does optimization mean fixing an issue that may be impacting your user engagement and conversions, but it can also have a positive domino effect on the rest of the stages.
For example, if you’re not targeting the proper distribution channels in the awareness stage, it will be harder for users to move down the funnel to consider your business.
There are many different ways that you can implement conversion funnel optimization in your marketing strategy, such as personalizing content to your target audience and creating compelling CTAs. If you’re unsure of how to start, BURG+CO.’s conversion strategy services can help you throughout the entire process.
Want to attract new visitors to your website with conversion funnel optimization? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
