What is SEO?
How does SEO work?
All of this sounds great, you may be thinking, but how does SEO work?
Well, search engines, like Google, have crawlers that go out into the web and collect information about websites. Search engines then store this information, and a complex algorithm analyzes the information to connect it with the correct search engine results pages (SERPs) based on a user’s search query.
Optimizing for search means making your website and its content relevant in such a way that search engine algorithms rank you higher for the keywords you target without sacrificing the quality of your site and content in a way that makes it not user-friendly.
Optimizing your website
Websites should be fast, easy to navigate and full of rich content that is useful to your visitors. Be sure that any media you use on your site can load quickly. You also need to make sure that your website is mobile-friendly. Any website that is not mobile-friendly will not rank well in SERPs because more than 50 percent of web traffic comes from smartphone use.
Researching keywords and producing content
It’s important to research keywords that perform well and are related to your products and services. After you identify keywords, you can write content that is keyword rich and full of valuable information that users need.
Another factor that search engine algorithms consider when indexing your page in SERPs is the amount of inbound links. Links from authoritative sources that point toward your site will help boost your SERP ranking.
Optimizing off-page factors
In addition to your web page and content, you need to optimize other factors like page titles, meta descriptions, image alt-text and URLs. Optimizing these areas helps the user and helps boost your ranking.
If you plan on managing your own SEO strategy, it’s important to learn what to do and what not to do. Doing the wrong thing or trying to cheat the search engine algorithms by keyword stuffing or creating duplicate content can result in a penalty for your website, which means you won’t rank high in SERPs.
Plenty of resources online by industry experts, like Burg & Co., can help you avoid bad SEO tactics and pursue good ones. If you have any questions, don’t hesitate to reach out to us.