by Kelly | Jan 11, 2020 | Marketing Strategy, Social Media Marketing
With a projected 2020 market share of approximately 19% of all digital advertising revenue, Facebook Ads is the No. 2 digital advertising platform after Google by a wide margin. Even as new players like Amazon enter the market, it is still expected for Google and...
by Kelly | Jan 5, 2020 | Content Marketing, Marketing Strategy
Content marketing can be a tricky concept to fully understand sometimes. Even a basic definition — creating high-quality content to attract a relevant audience for your business — can be somewhat nebulous. Questions can arise, such as, when does content marketing just...
by Kelly | Jan 2, 2020 | Marketing Strategy, Search Engine Optimization
Keyword research is one of the cornerstones of an effective search engine optimization (SEO) strategy. The goal of SEO is to get your website to rank on search engine results pages to get traffic, and hopefully leads and sales, to flow in. Keywords are simply the...
by Kelly | Jan 1, 2020 | Marketing Strategy, Search Engine Optimization
Search engine optimization (SEO) is a little notorious for its high frequency of buzzwords. From “link juice,” which refers to a page with a search ranking value for hyperlinks, to “white hat” and “black hat”, which refer to ethical and unethical SEO tactics,...
by Kelly | Aug 23, 2019 | Digital Marketing, Marketing Strategy
If you’re a business owner, you’ve probably been told that digital marketing is a requirement for your future success. “That’s all well and good,” you may think, “but then why am I still seeing billboards, hearing radio advertisements and watching TV advertisements 10...
by Kelly | Aug 22, 2019 | Digital Marketing, Marketing Strategy
Digital advertising can take many different forms, but for any business looking to succeed in the modern marketplace, a comprehensive strategy is a requirement. The internet offers the opportunity to put your business in front of millions of eyes with relatively low...