by Kelly | Nov 17, 2018 | Content Marketing, Digital Marketing, Marketing Strategy, Social Media Marketing
Move over millennials, marketers are looking at the new generation. Okay, that’s a bit cheeky; millennials are still important and make up for a large base of consumers. But Generation Z includes a large percentage of consumers as well, many of them just out of high...
by Kelly | Nov 16, 2018 | Digital Marketing, Marketing Strategy, Search Engine Optimization
You should be maintaining an active search engine optimization (SEO) strategy all year, but when the holiday season comes around, you should rethink some elements of your strategy. It may seem a bit early to get started at the end of October, but fine-tuning your SEO...
by Kelly | Nov 15, 2018 | Digital Marketing, Marketing Strategy, Search Engine Optimization
These days, most people find their information online before purchasing a product or choosing a service. The majority of this information can be found through search engines, like Google, Bing and Yahoo. These search engines strive to provide the best results for...
by Kelly | Nov 14, 2018 | Content Marketing, Digital Marketing, Marketing Strategy, Search Engine Optimization
A lot goes into a comprehensive search engine optimization (SEO) strategy. You have to create optimized page titles, meta descriptions, image alt text, URLs and more. One of the most important tenets of an effective SEO strategy that you’ll hear everyone talk about is...
by Kelly | Nov 13, 2018 | Search Engine Optimization, Content Marketing, Digital Marketing, Marketing Strategy
If you’ve been paying attention to the trends in search engine optimization (SEO) for the last few years, you will know that search engines have been stressing the importance of mobile performance. The number of people performing searches using a smartphone or tablet...
by Kelly | Nov 10, 2018 | Content Marketing, Digital Marketing, Marketing Strategy
Have you ever researched information online to find a solution to a problem or an answer to a question? Chances are, your answer is yes. In fact, that may even be the reason that you’re reading this very sentence right now. Wow, who knew this would get so meta?...