by Kelly | Nov 10, 2018 | Content Marketing, Digital Marketing, Marketing Strategy
Have you ever researched information online to find a solution to a problem or an answer to a question? Chances are, your answer is yes. In fact, that may even be the reason that you’re reading this very sentence right now. Wow, who knew this would get so meta?...
by Kelly | Nov 1, 2018 | Content Marketing, Digital Marketing
As part of our efforts to keep you informed and up-to-date with the latest in digital content marketing, Burg & Co. highlights important marketing news of the week. Our weekly content marketing news highlights will help you keep track of new digital marketing...
by Kelly | Aug 3, 2018 | Search Engine Optimization, Content Marketing, Digital Marketing, Marketing Strategy
Latent Semantic Indexing (LSI) is a method of identifying patterns in relationships between terms within certain contexts. LSI is frequently confused with synonyms, but it’s actually quite different. Instead, Latent Semantic Indexing compiles data to identify how two...
by Kelly | Aug 3, 2018 | Content Marketing, Digital Marketing, Marketing Strategy, Search Engine Optimization
Developing a successful SEO strategy is key to any modern business trying to maintain a digital presence. SEO (search engine optimization) is the practice of increasing your website’s visibility on the web through organic methods like content, links and mobile...
by Kelly | May 8, 2018 | Content Marketing, Content Writing
There’s so much information about content marketing, and so many people who think they understand it inside and out. It can be tough to determine what’s true and what’s not. Here, then, are five content marketing myths that you might encounter, and the myth-busting...
by Kelly | May 8, 2018 | Content Marketing, Content Writing
There are so many things to consider with content — strategy, voice, execution, distribution, optimization — and it’s impossible for just one person to manage all those moving parts while measuring and improving results. Many larger businesses will have a...