Wondering why you need to understand the six main types of website traffic? The answer is plain: Each of the six types plays a part in driving up the number of conversions you get. 

We could give a brief overview of all six types of traffic in this article, but we’ve decided instead to focus on each type individually through a series of articles. Our goal is to help you learn more about each type of traffic at a deeper level. The first type of site traffic we’ll be looking at is organic traffic.

What is organic traffic? 

You might not even realize it, but bringing in high levels of organic traffic is the reason most people create websites in the first place. This is the type of traffic you get when people type keywords into a search engine to find information, products or services. The search engine will then display a list of websites, articles, products, etc. that are relevant to their search. However, there are certain things you’ll need to do to beat out the millions of other websites and articles that are competing with yours. 

Three things you can do to improve the ranking of your organic traffic: 

  1. Know where you’re currently ranking — Improving where you rank in organic searches starts with knowing where you’re currently ranking. This information provides you with a base upon which you can build. 
  1. Create a personalized keyword list — One way to improve organic ranking is to build quality keywords into your website and content. To do this, you’ll need to do some research to determine which keywords are the most relevant and effective for your business. 
  1. Create content with people in mind — It sounds counterintuitive, but ranking higher on search engines means considering the people you’re trying to reach and not the search engine. Marketing teams typically do this by coming up with specific personas. These personas allow them to create content that appeals to the types of people their clients want to engage with. 

Want to attract new visitors to your website by improving organic traffic? Burg & Co. can help

Increasing organic traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is one of the digital marketing facets we specialize in at Burg & Co.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.