To some, search engine optimization (SEO) may seem like a marketing strategy that doesn’t have much bearing on physical therapy practices. However, the truth is that this digital marketing tool can play multiple important roles for physical therapy providers. 

SEO is intended to improve multiple parts of your business’s digital footprint, and its precepts can be applied to your website, branded digital content and more. It can play different roles depending on the type of business that’s using it. Yet there are several specific roles that SEO can play for physical therapy practices

These are three roles that SEO can play for your physical therapy practice: 

  1. Improving digital search rankings — It’s highly likely that any patient who chooses to use your physical therapy services has looked your practice up online. However, practices that don’t have content that’s ranking highly in online searches are less likely to bring in new patients via such searches. 

Optimizing your SEO can help. Doing so can help you address website pieces like page titles and meta descriptions. In turn, addressing these parts of your site can help your site rank higher on search engines. 

  1. Getting rid of “ugly” URLs — Did you know that how your URLs look could be the reason people aren’t clicking on them when they show up in search results? Well, it’s often true. 

URLs that aren’t specific and contain random characters may not seem as trustworthy. SEO can help you get rid of ugly URLs by making them shorter and more descriptive; these changes can make them appear more trustworthy to search engine users. 

  1. Generating more quality patient leads — Your physical therapy practice may be looking for ways to increase how many quality leads are landing on your website. SEO is one marketing tool that can help you meet this goal. 

However, SEO doesn’t just generate more leads from search engines. It also helps improve the likelihood that your leads convert. One source shows that almost 15% of the leads from search engines end up converting. This is a huge step up from the under 2% of traditional marketing leads that convert

Want to attract new visitors to your physical therapy website? Burg & Co. can help you develop the right SEO strategy

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.