The 2 things that form the core of a highly effective marketing plan

You’ve heard that digital marketing can be highly effective for businesses. This information may have come from things you heard online or even friends or acquaintances in other businesses that have benefited from digital marketing. Yet you may still be hesitant to have a digital marketing plan created for your business. After all, you aren’t really sure what makes a digital marketing plan highly effective in the first place. 

If this sounds like the position you’re in, hold tight. We’re about to take a look at the two services that form the core of highly effective digital marketing plans

Search engine optimization. 

You’ve likely heard of search engine optimization referred to as SEO. This digital marketing service can have powerful benefits for a business’s digital marketing. The reason? SEO is intended to help you rank higher in search results. 

That sounds like a simple goal, but it’s not. For any given product, service or informational topic, you are competing with a vast pool of competitors. Getting your SEO right can have you at or near the top of search results that many of your potential clients are looking at. Getting it wrong can see your website’s pages or blog posts relegated to page 2 or lower. Since 75% of people never look at anything after page 1 in search results, getting your SEO wrong can be a gut punch to a digital marketing strategy. 

However, getting it right can lead to a high ranking in relevant search results and benefits like: 

  • Increased organic traffic to your website.
  • Increased overall awareness of your brand.
  • Increased numbers of conversions (i.e., potential customers taking actions you want them to take).

It’s these benefits and others that make SEO one of the two top services that are a part of highly effective digital marketing plans.

User experience optimization.

You click on an article about a product, service or topic, and you get a lot out of it. So much so that you decide you want to know more about it and the business that created what you just read. But you can’t find anywhere on the page that allows you to get more information. So like 38% of people, you leave the website, and like 88% of people, you don’t go back because you had a bad experience with it.

This example isn’t an uncommon experience, and it highlights how important user experience (UX) optimization is to a highly effective digital marketing plan. Poor UX on your site can easily derail even the best digital marketing plan. After all, it doesn’t help to bring more traffic to your site only to have people leave. Yet many digital marketing plans leave UX optimization out of the equation, which means they are less likely to meet your expectations. 

So, what is the core of a highly effective digital marketing plan really?

As we’ve discussed, the core of a superbly successful digital marketing plan consists of effective SEO and UX optimization. At BURG+CO. Marketing, we have a term for this combination, and it is conversion strategy. 

Conversion strategies bring together SEO, UX/UI optimization, content marketing and more to create what every digital marketing plan aims for: measurable and predictable growth for the business using the plan. It is this that makes conversion strategies the true heart of highly effective digital marketing plans.

Want to build a highly effective digital marketing plan? BURG+CO. can help

Increasing traffic to your website plays a key role in boosting conversions and bringing in new clients. However, it’s difficult to attract visitors to your site without a well-constructed digital marketing plan with a customized conversion strategy at its core. Fortunately, this is what we specialize in at BURG+CO.

Our team has years of experience in helping businesses build digital marketing plans around a custom conversion strategy. As a result, we’ve helped our partners measurably and predictably improve their digital presence, attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about all our digital marketing services or to schedule a complimentary consultation.

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