Search Engine Optimization (SEO)
Search engine optimization helps customers find you
Search engine optimization (SEO) is a key component of how your customers find you. Your services may be in high demand, your prices may be competitive and your value proposition may be unique. But if you can’t be easily found online, you might as well be operating out of a boarded-up store with no signage (besides maybe one that always says “closed”). More than 80 percent of people search online for businesses before they commit to a brand, and there’s a lot of competition out there.
SEO cannot be ignored
SEO is clearly an effective part of your marketing strategy:
- Fifty-seven percent of B2B marketers say SEO generates more leads than any other marketing initiative.
- Seventy-five percent of people never scroll past the first page of search engine results.
- Leads from search engines have a 14.6 percent close rate, compared with 1.7 percent for outbound methods like cold-calling, display advertising and direct mail.
You need your website to be visible when people look for products and services like yours, and you need to rank highly. If your target audience sees your competitors before they see you, you’ve lost valuable business you may never get back. It’s easy to see why SEO must be a tool in your marketing arsenal.
Search engine optimization requires an expert hand
There’s a lot of information out there about SEO, but optimized content is about more than just the right keywords. Burg & Co. has mastered the art and science of effective SEO, providing services like:
- In-depth keyword research
- Competitor analysis
- Internal and external link-building
- Content optimization
And we stay abreast of all the latest search engine algorithms – Google, Yahoo!/Bing and more – to ensure we’re applying industry best practices to your SEO strategy. With our approach, we’ll increase your search engine visibility within a few short months. This will result in more traffic, increased business, greater visibility and a higher ROI.
For more information on Burg & Co.’s search engine optimization services for businesses and organizations of all types and sizes, contact us today by filling out the form below.