Clinics and organizations that specialize in mental health treatment or awareness are an ever-needed part of health care in the modern world. Mental health is becoming less of a stigma these days, thanks to openness about it encouraged among millennials and Gen Zers. However, just because more people are talking about mental health, it doesn’t mean they will find your clinic or organization.
In order to be found, you need to put in some work to make your brand finadable. Here are three important things to keep in mind that can help.
Your brand is more than the services it provides
It’s important to highlight the features and benefits of the services you provide on your website. However, keep in mind that your brand is much more than the services it provides. When people are looking for assistance with mental health, they are looking for more than a clinic. They are looking for someone they can trust.
Take the time to build out your brand’s story of why you specialize in mental health, how you got started, why it’s important to the people who work there and what makes you different in your approach.
Your audience needs help, not a lecture
If you’re an expert in your field, then we’re sure you’re knowledgeable about topics related to it that your audience may need to learn about. However, when writing a post with helpful information, be sure to make your content emotionally appealing and to address the needs of the audience.
Laying out a bunch of clinical information and medical jargon can alienate your target audience and drive them away. Write in layman’s terms and appeal to the heart of your audience, not just their head.
Having a strong social media presence helps people get the help they need
Nearly half of the world’s population is active on social media, and this number climbs exponentially higher for millennials and Gen Z. Maintaining an active social media presence can help you connect with a wide range of your potential target audience that is active on social media.
Keep in mind that having a strong social media presence is more than creating a profile and posting links to your website. You need to engage with your followers. Respond to their comments and their feedback. Read reviews, thank people for positive ones, and take the time to politely respond and offer solutions to negative ones. Share photos of you and your staff, and share relatable stories (as long as they’re HIPAA compliant).
If you’re active on social media as a friend and not just a business, your followers will find you more relatable and will be more willing to share your content or convert into a lead if they need your services.
Burg & Co. is here to work with you on your mental health marketing strategy
When it comes to mental health work, you probably have a lot on your plate that demands your attention. Managing your digital presence can be too much to add on top of your already busy schedule. Fortunately, that’s what we’re here for.
Burg & Co. is passionate about helping people get the mental health treatment they need by partnering with clinics and organizations that provide treatment or raise awareness. If you’re looking for ways to improve your mental health organization’s web presence, we’re here to help. Contact our team today for more information about digital mental health marketing or to schedule a complimentary consultation.
