Why is content marketing important in the digital age?

Why Is Content Marketing Important in the Digital Age?

The growth of digital media has made it easier for businesses large and small to get their message out there. At the same time, there’s so much information out there now that “information overload” is a common watchword. 

The information overload online is one reason why content marketing is important. A cohesive, high-quality digital content strategy can help your organization stand out from the background noise of information in the digital age. However, there are plenty of other reasons why content marketing is important in the digital age. 

2 more top reasons content marketing is important in the digital age

Standing out in a crowded digital information space is one reason content marketing is vital. But there are other key reasons that this service is important, too. Two more of these reasons are: 

Businesses need to reach a wider audience.

Typically, startups will find a niche market and only target that market in the initial stages of growing their business. Yet many companies find that this niche market only supports growth up to a certain level. The problem becomes one of having a limited audience. 

Content marketing is an effective way to reach a much wider audience than your business is reaching currently. It’s even more effective when paired with search engine optimization (SEO) services. SEO specialists can help you determine exactly how to widen your reach and how to successfully reach these new target audiences. Content marketers can then create exceptional content that’s designed to provide information about the topics these new audiences care about. They can also ensure that your content is working to provide solutions to the problems your new audiences are trying to solve. 

Effective content marketing is built on an interlocking strategy.

One of the aspects that makes content marketing important in the digital age is that at its most effective, it’s based on a multichannel strategy. Content marketers and SEO specialists can work with your business to build an interlocking strategy that works with other forms of content as well as your other marketing channels. For example, you can promote an e-book on social media that takes customers to a landing page where they can download the book. This interlocking strategy allows your business to interact with audiences in various ways, which increases your chances of turning traffic into customers.

Clearly, there are multiple key reasons why content marketing is highly relevant. Learning these reasons is important, but it’s equally important to know some types of content marketing deliverables that are currently relevant.  

What types of content marketing deliverables continue to be important? 

While the term “content marketing” is a fairly recent invention, the idea of using a platform to share useful information and build awareness for a brand or organization is much older. With digital communication, there are now more options than ever to share your content with an extremely wide audience. And the pieces of content you’re sharing are the deliverables that result from working with a content marketing team. A few types of content deliverables that are still highly relevant today include: 


From sharing an important company update, to one of your leaders sharing their business philosophy, to a list of common customer problems in your industry, blogs are a fantastic way to build authority and demonstrate subject matter expertise. They can also be easily shared through social media, email and other forms of communication. 

Blogs are something that has definitely been around for a long time in the digital space. However, they are still a highly relevant content marketing tool. A 2022 Content Marketing Institute study found that 83% of content marketers created short articles or posts in the 12 months prior to the study. This makes blogs one of the top 3 types of content created during that time period. 

Landing pages.

Need to share complex information in a visually digestible form? Want to segment your audience and direct them clearly to the next place in your marketing funnel? A well-made landing page on your website is one of the most effective pieces of digital content your business can possess. This is highlighted by the fact that 48% of digital marketers create a new landing page for every marketing campaign.


If you need to take a deep dive on a topic, an e-book offers a fantastic way to help your audience understand the complexities and nuances involved, all while giving you an exclusive platform to show the advantages of your products and services. 

Website content.

Website design and user experience are critical to the success of a site. However, they’re both irrelevant without the type of content your potential customers are looking for. For instance, a study found that 86% of people want to see product and service information on a website’s homepage. However, it’s important to research your own potential customers to understand what information they’re looking for on your website. 

BURG+CO. can help you develop integrated content marketing campaigns

Increasing traffic to your website plays a vital role in increasing conversions and landing new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, BURG+CO. specializes in creating content marketing strategies and deliverables that can help.

Our team has years of experience in helping businesses create content that’s designed to improve their digital presence, attract new leads and retain existing clients. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about our content marketing services or to schedule a complimentary consultation.