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The top 3 things an SEO strategist considers when looking at your website

The top 3 things an SEO strategist considers when looking at your website

by Kelly | Oct 10, 2022 | Audit Consultants, Content Marketing, Digital Marketing, Search Engine Optimization

Search engine optimization (SEO) is a critical part of any digital marketing strategy, but you’ve probably heard that plenty of times before. Yet you may not have heard just how critical effective SEO is to your business’s strategy.  Digital marketers estimate...
3 improvements that can boost existing content’s performance

3 improvements that can boost existing content’s performance

by Kelly | Sep 5, 2022 | Digital Marketing

It’s a common cycle. You slave over a piece of content for hours, days or even weeks, and it does fantastically well at first. Yet over time the performance of that piece of content starts to decline.   There are two options at this point: 1. You can simply...
These 3 conversion funnel metrics shouldn’t be ignored

These 3 conversion funnel metrics shouldn’t be ignored

by Kelly | Sep 1, 2022 | Digital Marketing

Building a viable conversion funnel or, as it’s also called, a sales funnel, is an effective way to boost your business’s revenue. A study by the Aberdeen Group bears this out. Their study reports that well-aligned marketing efforts and conversion funnels can achieve...
How your business can convince its clients to become enthusiastic brand ambassadors

How your business can convince its clients to become enthusiastic brand ambassadors

by Kelly | Aug 24, 2022 | Digital Marketing

Simply viewing clients or customers as people to sell products and services to is a thing of the past. The leadership teams of businesses have undoubtedly heard that before. However, these professionals may not know exactly how they should be viewing their customers....
Just how valuable is user journey mapping to your digital marketing? (Hint: It’s more valuable than you think)

Just how valuable is user journey mapping to your digital marketing? (Hint: It’s more valuable than you think)

by Kelly | Aug 1, 2022 | Digital Marketing

The user journey a customer or potential customer takes on your website is different from their user experience. These two terms are closely related, but they are not synonymous. User experience refers to how a business’s website makes a person feel while they’re on...
This one thing is a vital but often overlooked aspect of digital marketing

This one thing is a vital but often overlooked aspect of digital marketing

by Kelly | Jul 18, 2022 | Digital Marketing

There are plenty of blogs out there about important aspects of digital marketing. Many of them talk about factors like the people on a marketing team, customer profiles or user experience. Content marketers, like me, will even claim — rightly for the most part — that...
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Recent Posts

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  • 5 user experience survey questions whose answers can lead to increased growth
  • The 2 things that form the core of a highly effective marketing plan
  • The top 3 things an SEO strategist considers when looking at your website
  • These 3 problems should have you looking to health care marketing consultants

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