by Kelly | Oct 10, 2022 | Audit Consultants, Content Marketing, Digital Marketing, Search Engine Optimization
Search engine optimization (SEO) is a critical part of any digital marketing strategy, but you’ve probably heard that plenty of times before. Yet you may not have heard just how critical effective SEO is to your business’s strategy. Digital marketers estimate...
by Kelly | Sep 5, 2022 | Digital Marketing
It’s a common cycle. You slave over a piece of content for hours, days or even weeks, and it does fantastically well at first. Yet over time the performance of that piece of content starts to decline. There are two options at this point: 1. You can simply...
by Kelly | Sep 1, 2022 | Digital Marketing
Building a viable conversion funnel or, as it’s also called, a sales funnel, is an effective way to boost your business’s revenue. A study by the Aberdeen Group bears this out. Their study reports that well-aligned marketing efforts and conversion funnels can achieve...
by Kelly | Aug 24, 2022 | Digital Marketing
Simply viewing clients or customers as people to sell products and services to is a thing of the past. The leadership teams of businesses have undoubtedly heard that before. However, these professionals may not know exactly how they should be viewing their customers....
by Kelly | Aug 1, 2022 | Digital Marketing
The user journey a customer or potential customer takes on your website is different from their user experience. These two terms are closely related, but they are not synonymous. User experience refers to how a business’s website makes a person feel while they’re on...
by Kelly | Jul 18, 2022 | Digital Marketing
There are plenty of blogs out there about important aspects of digital marketing. Many of them talk about factors like the people on a marketing team, customer profiles or user experience. Content marketers, like me, will even claim — rightly for the most part — that...
