by kburgess | Dec 21, 2018 | Digital Marketing, Healthcare Marketing, Marketing Strategy
2019 is right around the corner, and with the new year is going to come lots of new changes to healthcare marketing trends. Modern consumers find most of the information they need through online research, so you need to stay on top of trends and strategies that can...
by kburgess | Dec 4, 2018 | Digital Marketing, Healthcare Marketing
Throughout the last few years, search engines have been stressing the importance of mobile-friendliness by rolling out algorithms that index pages based on mobile performance. Research is showing that more search engine requests come from smartphones and tablets, so...
by kburgess | Dec 1, 2018 | Digital Marketing, Healthcare Marketing, Marketing Strategy
A lot of healthcare marketing efforts are focused on seniors because this group of people spends the most time in healthcare facilities. However, younger patients in Generation Z are getting out of high school and college and need to be equipped to make adult...
by kburgess | Nov 29, 2018 | Digital Marketing
As part of our efforts to keep you informed and up-to-date with the latest in digital marketing, Burg & Co. highlights important marketing news of the week. Our weekly marketing news highlights will help you keep track of new digital marketing trends, strategies...
by kburgess | Nov 22, 2018 | Digital Marketing, Pay Per Click Marketing
Each week, Burg & Co. highlights some important news, updates and trends in the digital marketing world. As part of our efforts, we keep up with pay-per-click (PPC) advertising news and share it with you, so you can stay at the top your competition and maintain a...
by kburgess | Nov 20, 2018 | Content Marketing, Digital Marketing, Marketing Strategy
Your brand’s voice is more than how you wish to appear to consumers; it is a direct factor in how people trust your consistency and reliability. Developing your brand’s voice isn’t an easy task and there are many factors to consider. Brand voice is an important part...
