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3 things that financial advisors may overlook when working with digital marketing teams

3 things that financial advisors may overlook when working with digital marketing teams

by kburgess | May 3, 2022 | Digital Marketing

Becoming a top-tier financial advisor has always been your goal, and meeting your goal will likely require a lot of long days, late nights and a huge amount of effort. Yet all this work leaves little time to promote your company online. That’s why you’ve turned to a...
Digital marketers need to know these 3 things before starting campaigns for financial advisors

Digital marketers need to know these 3 things before starting campaigns for financial advisors

by kburgess | Apr 5, 2022 | Digital Marketing

Many financial advisors employ internal digital marketing teams. Yet these teams may not always be large enough to cover the full scope of the firm’s digital marketing needs.  One way to do that is to add new members to the firm’s internal marketing team. Another...
Explore why content is king and marketing is queen

Explore why content is king and marketing is queen

by kburgess | Mar 2, 2022 | Digital Marketing

There are plenty of metaphors that are used in relation to digital marketing. The digital marketing funnel may be the most recognizable example, but it’s far from the only one. Another common digital marketing metaphor is: Content marketing is king. Industry...
What is truly the center of all digital marketing efforts?

What is truly the center of all digital marketing efforts?

by kburgess | Jan 17, 2022 | Digital Marketing

If you ask 10 digital marketing professionals, “What is truly the center of all digital marketing efforts?,” you probably expect 10 different answers. You may think some will answer social media marketing, for instance. Others may respond that search engine...
3 actions that can be counted as conversions in digital marketing

3 actions that can be counted as conversions in digital marketing

by kburgess | Jan 3, 2022 | Digital Marketing

Conversions may appear to be a straightforward concept, especially to those who are considering them from a sales perspective. They occur when a user makes a purchase on a website. However, that’s only one way that conversions are viewed in digital marketing...
Digital marketing in health care has lagged behind other industries because of these three things

Digital marketing in health care has lagged behind other industries because of these three things

by kburgess | Sep 3, 2021 | Digital Marketing

Health care has been a hot-button issue for years now. Also, health care providers have recently faced challenges related to the COVID-19 pandemic. Fortunately, robust digital marketing strategies have allowed many health care providers to weather the pandemic...
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