What roles can SEO content services play in a business’s growth strategy?

Your business is taking steps every day to grow. That growth may take the form of bringing in more customers, building more locations or hiring new team members, which is all supported by growing revenue. 

The plan that lays out how your business will grow its revenue and achieve its other growth goals is what our team refers to as a growth strategy. And we’ve seen how vital search engine optimization (SEO) content services can play many roles in the success of growth strategies. 

What are SEO content services?

Never heard of SEO content services? That’s OK. Broadly speaking, SEO content services are services used to create specific types of content that are both built around SEO principles and that are designed to rank highly in search results. These services also go by names like content marketing, digital content creation or even in some cases just SEO.

3 key roles SEO content services can play in a business’s growth strategy

You may not have heard, but 82% of marketers are actively investing in content marketing. One reason for this is that content fills many roles when digital marketers are helping support a business’s growth strategy. A few of the key roles SEO content services can play in a business’s growth strategy include: 

1. Increasing the visibility of the business in organic search results.

SEO content services play a major part in helping businesses improve their rankings in search results. In turn, this increases a business’s overall visibility and can help boost the traffic to its site. 

Our own data shows that the conversion strategies we’ve created for our clients, which include SEO content services, helped rank first in search results for over 2,100 keywords. 

2. Increasing the number of conversions gained from website traffic.

Just because someone visits your website doesn’t mean that their visit will lead to a conversion. A conversion is when a website visitor takes an action you want them to take, such as filling out a form or making a purchase. SEO content services play a significant role in helping guide visitors make a conversion. 

Data our team has gathered shows that SEO content services are very successful in this role. Indeed, our clients are typically able to increase the number of conversions by 46% on average in the first six months. 

3. Boosting the revenue available to fund growth goals.

Greater visibility and conversions from conversion strategies that include SEO content services are great. But they can also translate into a significant return on investment (ROI). Just how significant, you may ask? Let’s use one of our health care clients as an example. 

The client in question is a physical therapy group, and we’ve created a targeted conversion strategy for them that relies heavily on SEO content. This strategy led to a more than 9,800% ROI in the first six months of 2022, according to data we’ve gathered. That’s a lot of additional revenue that they were able to use to support their growth. 

Want to find SEO content services that support your business’s growth? BURG+CO. can help

Increasing traffic to your website plays a role in increasing conversions and bringing in new clients. However, it’s difficult to attract visitors to your site let alone achieve these other goals without effective SEO content. Fortunately, BURG+CO. specializes in creating conversion strategies that include SEO content services.

Our team has years of experience in using SEO content services as the drivers of conversion strategies designed to help businesses improve their digital presence, attract new leads and retain existing clients. If you’re looking to create a conversion strategy that includes SEO content services and that can supercharge your growth, we’re ready to talk to you to see how we can help. Contact our team today for more information about our services or to schedule a complimentary consultation.

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