All advertising can help in your business in one way or another, especially if you’re a new business that is trying to get your name out there in as many ways as possible. You can test out anything from social media partnerships to podcast commercials. A common course of action is paid-per-click advertising.
Paid-per-click advertising, or pay-per-click, means that your business pays each time an online user clicks on your advertisement. It’s a type of conversion that can make a notable difference for a new business trying to grow its customer base.
Learn about the basics of paid-per-click advertising as well as how it can benefit your business as you try to get it off the ground.
The rundown on paid-per-click advertising
Paid-per-click (PPC) advertising refers to your business paying a fee to the publisher every time one of your advertisements is clicked on. The goal is to have your ad prioritized on the platform to gain more attention and website traffic.
PPC ads are usually purchased through a bidding system on a platform in an auction-style process. The average fee for a click on a PPC ad can cost up to 50 cents, with the fee increasing for 1,000 impressions. The cost depends on a variety of factors, including:
- Budget
- Bid
- Relevance
- Quality
A few common types of paid-per-click advertisements include:
- Search engines — You choose relevant keywords for your advertisement placement on search engine result pages (SERPs).
- Social media — Your ad appears on social platforms such as Facebook, Instagram and Snapchat.
- Remarketing — Your ad is shown on websites to people who have previously visited your site to continue them down the sales funnel.
- Display — Your ad is displayed to people who have shown interest in your business as they browse the internet.
- Videos — Your ad is included in YouTube videos to anyone, not just those who have shown interest in your product or service.
Why you should consider paid-per-click advertising for your new business
When you’re starting a new business, advertising should always be a priority, as it plays a significant role in building your customer base. While there are many different courses of action worth exploring for advertising, there are many reasons why PPC is beneficial for new businesses, including:
- Cost-effectiveness — One of the biggest benefits of PPC is that it’s budget friendly. While every business looks for cost-effective solutions, it’s especially important for a new business due to startup costs. The revenue of a PPC that leads to a conversion far outweighs the fee paid per click. You can also control how much is going to be spent throughout the course of the campaign.
- Instant visibility — If you want fast results and immediate attention from potential customers, PPC may be the way to go. Since your ad would be the first thing people see on relevant SERPs, or they would scroll past your ads on social media, you’ll get many eyes on your website. This not only leads to an almost immediate spike in website traffic, but also boosts your brand awareness and reputation.
- Scalability — While you want to make sure that your new business has a solid foundation before growing and expanding, PPC is a scalable advertising option. It allows you to test out different strategies to figure out what works and what doesn’t. It’s a flexible option that can grow right along with your new business.
At BURG+CO., we want to help your new business flourish with strategic planning that incorporates many different options, such as paid-per-click advertising. We’ll determine how it can contribute to your short- and long-term goals. We can also guide you with other effective marketing services, including search engine optimization (SEO) and content marketing. We understand what it takes to grow your business and expand your online reach.
Want to attract new visitors to your website? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
