Is SEO worth it for health care practices? Our data says it absolutely is

You’re a health care provider, and you’re interested in bringing in new patients. You’ve heard that search engine optimization (SEO) is one digital marketing service that can help increase new patients. The question you have is, “Is SEO worth it?”

That’s a valid question for any business. After all, you may have heard that SEO is slower acting than other forms of digital marketing. In some cases, seeing positive results from SEO strategies can take anywhere from four months to a year

However, there are several reasons why we wholeheartedly claim that SEO is worth it for health care providers. Let’s take a look at some of these reasons and the data we have to back them up. 

1.High numbers of organic conversions

One main goal of a conversion strategy, of which SEO is a key part, is to bring in a high number of organic conversions. Our data shows that a properly tuned conversion strategy with effective SEO can make this goal a reality. In fact, the health care client we’re using as an example captured more than 4,300 organic conversions in just the first six months of 2022. 

2. High potential revenue

Another argument that SEO is worth it for health care providers is that a conversion strategy that includes robust SEO can lead to a high potential revenue for such providers. Every organic conversion has the potential of generating revenue for your health care practice. The average potential revenue varies depending on the type of medical services offered and even from practice to practice. The client we’re using as an example here assigns a potential revenue value of $1,000 to every organic conversion. As a result, SEO efforts during the first six months of 2022 have led to over $4.3 million in potential revenue. 

3. Thought-provoking return on investment

Arguably the most important sign that SEO is worth it for health care providers is the excellent return on investment (ROI) values SEO can lead to. Let’s once again take a look at our health care client as an example. We already established that our SEO efforts on behalf of this client led to more than $4.3 million in potential revenue. The monetary cost of the SEO over a six-month period was slightly more than $43,000. Using these two numbers, our team calculated that our client’s SEO efforts had an ROI of nearly 9,860% over the first six months of 2022. 

Keen to create an SEO strategy that’s worth it for your health care practice? BURG+CO. can help

An effective SEO strategy is all about increasing traffic to your website, and that increase plays a major role in increasing conversions and bringing in new patients. However, it’s difficult to build an effective SEO strategy when you don’t know what to do. Fortunately, BURG+CO. excels at helping health care providers create effective SEO strategies.

Our team has years of experience in helping health care providers improve their digital presence to attract new patients and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about our SEO services or to schedule a complimentary consultation.

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