by Kelly | Aug 8, 2019 | Marketing Strategy, Pay Per Click Marketing
A solid pay-per-click (PPC) campaign can bring you qualified leads in a smaller window of time than organic search. However, the strategy behind a PPC campaign requires a lot of research, tuning and maintenance to remain effective from start to finish. We believe...
by Kelly | Aug 7, 2019 | Pay Per Click Marketing
Pay-per-click (PPC) marketing is often paired with search engine optimization (SEO) to attract new, qualified leads to your site and drive conversion rates. It’s one of the most effective ways to connect with your target audience while you’re building your organic...
by Kelly | Aug 6, 2019 | Pay Per Click Marketing
Pay-per-click (PPC) advertising is a form of online advertising where a business pays a predetermined rate for each click on a display advertisement or ad. One of the most familiar places where PPC ads can appear is at the top of the search engine results pages of...
by Kelly | Aug 4, 2019 | Pay Per Click Marketing, Digital Marketing, Search Engine Optimization, Social Media Marketing
Your business’s website lives and dies by traffic. As a marketer or marketing stakeholder, you need to drive the right volume and quality of traffic to your website to meet lead generation goals, sales goals or any other metric. Digital marketing — including specific...
by Kelly | Apr 29, 2019 | Pay Per Click Marketing, Content Marketing, Digital Marketing, Search Engine Optimization, Social Media Marketing
One of the biggest parts of being a successful search engine optimization (SEO) marketer is keeping up with all the latest news in the field. Scouring news feeds, blogs and discussion groups for the latest trends can start to feel like a full time job. If your...
by Kelly | Apr 22, 2019 | Content Marketing, Digital Marketing, Pay Per Click Marketing, Social Media Marketing
Pay-per-click (PPC) advertising is a rapidly-paced field. To win bids and keep your listings at the top of the paid search results means staying at the cutting edge of news and developments in the industry. We understand that even if you take an active role in your...