by Kelly | Jan 14, 2020 | Pay Per Click Marketing
If you’re involved with your organization’s marketing efforts at any level and are new to the digital space, there can be a lot to learn. One of the most basic parts of digital marketing is driving traffic to your company’s website. From raising brand awareness to...
by Kelly | Jan 13, 2020 | Pay Per Click Marketing
In a field where a slight tweak to a bidding system can make or break your budget and lead generation goals, it’s important to stay on top of the latest trends. Pay-per-click (PPC) advertising is an important component of any digital marketing strategy, but it’s never...
by Kelly | Jan 12, 2020 | Pay Per Click Marketing
It’s easy to think of pay-per-click (PPC) search-based advertising as a one-horse race. Whether in the paid or organic segment, it’s even strikingly common for marketers to use the terms “Google” and “search” almost interchangeably. While Google Ads has an...
by Kelly | Aug 12, 2019 | Pay Per Click Marketing, Search Engine Optimization
Pay-per-click advertising and search engine marketing, like other digital marketing channels, are constantly being shaped by new technological developments and industry trends. This generates a lot of news — news that any savvy marketer or stakeholder needs to stay on...
by Kelly | Aug 11, 2019 | Content Marketing, Pay Per Click Marketing
If you’ve been looking into digital marketing, you’ve probably come across the term “content marketing” a time or two. Essentially, content marketing is the creation of content that is interesting, engaging, entertaining or otherwise valuable to your target...
by Kelly | Aug 10, 2019 | Pay Per Click Marketing
Pay-per-click (PPC) advertising can be daunting to inexperienced digital marketers because it involves money. It’s easy to blow through a PPC budget in a few days if you’re not careful about setting up your campaign correctly. We don’t want to see this happen to you,...
