by Kelly | Mar 2, 2022 | Digital Marketing
There are plenty of metaphors that are used in relation to digital marketing. The digital marketing funnel may be the most recognizable example, but it’s far from the only one. Another common digital marketing metaphor is: Content marketing is king. Industry...
by Kelly | Jan 17, 2022 | Digital Marketing
If you ask 10 digital marketing professionals, “What is truly the center of all digital marketing efforts?,” you probably expect 10 different answers. You may think some will answer social media marketing, for instance. Others may respond that search engine...
by Kelly | Jan 3, 2022 | Digital Marketing
Conversions may appear to be a straightforward concept, especially to those who are considering them from a sales perspective. They occur when a user makes a purchase on a website. However, that’s only one way that conversions are viewed in digital marketing...
by Kelly | Sep 3, 2021 | Digital Marketing
Health care has been a hot-button issue for years now. Also, health care providers have recently faced challenges related to the COVID-19 pandemic. Fortunately, robust digital marketing strategies have allowed many health care providers to weather the pandemic...
by Kelly | Aug 11, 2021 | Digital Marketing
Most people see their houses or apartment buildings as stable structures. Yet they will easily come crashing down if part of their foundations are removed. This analogy perfectly encapsulates what can happen to your digital marketing plan if there isn’t a good...
by Kelly | Aug 4, 2021 | Digital Marketing
The business environment in Tampa, Florida, is vibrant and growing, and this means that there is a lot of competition among local businesses for customers. In such a highly competitive space, your business should be looking for every advantage it can get. One...