by Kelly | Feb 16, 2020 | Content Marketing
A huge goal of any content marketing plan — up there with leads, sales and profitability — is to get people talking. And then sharing, liking and coming back for more. In fact, you can go so far as to say the golden rule of content marketing is to create content...
by Kelly | Feb 15, 2020 | Content Marketing
If you’re wondering if a content marketing strategy is right for your small business, it can be helpful to establish a clear definition of what exactly this approach is. Basically, content marketing is simply providing your audience and target customers with useful,...
by Kelly | Feb 13, 2020 | Content Marketing
Are you interested in implementing a content marketing strategy for your business but aren’t sure how? Or maybe you’re not even exactly sure what it is? First, take a deep breath and repeat to yourself: “Anyone can do content marketing.” Content marketing is...
by Kelly | Jan 19, 2020 | Content Marketing
If you’re looking to reach a custom-crafted audience with a direct, nuanced and personalized message, email marketing is still one of the best ways to go. Even with the rise of social media and other digital platforms, there are still hundreds of millions of email...
by Kelly | Jan 18, 2020 | Content Marketing
Email marketing is one of the most effective ways to reach a highly targeted audience with your messaging. Effective email marketing avoids the negative connotations of being “spam” — instead, it should feel personalized and direct. If you know how to do email...
by Kelly | Jan 8, 2020 | Content Marketing
To establish authority in your field and educate your audience through all phases of your marketing funnel, there’s no substitute for a strong content marketing strategy. However, content marketing can come in many unique forms and use a wide range of platforms, so it...
