What’s an advantage of responsive display ads?

Do you think that your digital ads still need to fit specific size guidelines? Are you spending hours designing and creating multiple versions of an ad? If you answered yes to these questions, then we want to introduce you to the advantages of responsive display ads

What are responsive display ads? 

A responsive display ad is a type of advertisement that runs on the Google Display Network. Google defines these ads as “an ad that automatically adjusts its size, appearance and format to fit available ad spaces.” To create responsive display ads, the user simply provides elements and information such as: 

  • Business name
  • Images
  • Video links
  • Prices
  • Headlines
  • Descriptions
  • Logos
  • Long headlines

What advantages do responsive display ads offer?

There are several distinct advantages that creating responsive display ads in Google Ads can offer compared to other types of digital ads. Some of these advantages include: 

  1. Automatic ad generation — Google Ads automatically creates responsive display ads after you enter the elements and information that you want to display. This can lead to a significant decrease in ad design time. It also allows you to shorten your turnaround time for creating new ads. 
  1. Automatic performance testing — Google Ads automatically tracks the performance of the responsive display ads you create, so you won’t have to use a separate tracking platform to generate ad performance data. This feature also helps ensure that your ads are more likely to lead to conversions.
  1. More easily creating multiple ad versions — Responsive display ads can be designed to fit a variety of spaces. Google Ads uses the information and elements you enter to build ads in a range of formats and sizes. This allows your ads to achieve a broader reach. 
  1. Ability to pair with dynamic remarketing — Dynamic remarketing ads are ads that display content based on products and services that users previously viewed. You can combine responsive display ads to fuel your dynamic remarketing campaigns using Google Ads. This saves you from having to create two separate sets of ads and can help boost your conversions. 

Want to attract new visitors to your website? Burg & Co. can help

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.

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