Marketing has been influential in business success for decades. However, digital marketing specifically brings that influence to the screens of your clinic patients. Digital marketing has become increasingly essential for a business’s success. People have turned almost completely to the power of technology to gain information and make purchase decisions.
When you have a healthcare clinic, you likely have a variety of goals laid out in your business plan, with many of them focusing on patient acquisition and retention. You might even have a long-term goal of expanding your clinic with new locations. Your objective is likely to help as many people as possible move along their health and wellness journey. That’s where digital marketing comes in — it allows you to have an extensive reach through a variety of avenues.
Reasons why digital marketing should be included in your clinic’s business plan
Marketing is a pillar of every effective business plan. But there are so many different types of marketing that can be beneficial. So, what does digital marketing bring to the table? That’s what we’re here to talk about.
Digital marketing refers to using avenues of the internet to promote your clinic. Digital marketing covers many different means of distribution. It can include search engine optimization (SEO), video marketing, content marketing and social media. The effectiveness of different types of digital marketing will depend on which ones align best with your services, target demographic and brand identity.
Here are some reasons why digital marketing should be part of every clinic’s business plan:
- Increased conversions — A business plan helps you move your bottom line for clinic growth. One of the most essential metrics for digital marketing is conversions. It means that a user takes action, which can help lead to revenue. By prioritizing digital marketing, you can hold the attention of potential patients with your posts or search results, which can increase the number of site visitors who book an appointment or fill out a contact form.
- High ROI — Any sort of marketing is an investment, so you want to make sure it’s worth it. Digital marketing has a higher return on investment (ROI) than traditional marketing. It has low entry costs that bring organic website traffic. Digital marketing materials can also be spread quickly throughout the internet by your patients, such as sharing your posts on social media, meaning that current patients are furthering your reach at no additional expense.
- Improved retention — Building a strong patient-provider relationship is essential for retention, and it should continue to be a priority after patients leave your clinic following an appointment. Consistent digital marketing efforts that target your current patients can build a connection with them and you between appointments. It also keeps you on their mind when they’re experiencing a concern that requires your services.
- Increased brand awareness — One of the biggest benefits of digital marketing is improving your brand awareness by putting your clinic’s name in front of as many eyes as possible. Brand awareness is especially fundamental for building out new locations. You want people to recognize your clinic’s name when you pop up in their area and be able to connect you to the information that they saw online.
- Personalization for your target demographic — While the goal of your business plan is to gain, maintain and improve your connection with all types of patients, digital marketing allows you to home in on those who would benefit from your most popular services. For example, if your clinic is known for its sports performance services, you can gear your marketing efforts toward young athletes with social media posts about common sports injuries.
At BURG+CO., we understand the significant role that digital marketing can play in your clinic’s goals. That’s why we collaborate with your team to make sure that your business plan incorporates the most effective digital marketing strategies that will help you work toward achieving your short- and long-term goals.
Want to incorporate digital marketing into your business plan to attract new visitors to your website? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
