What three factors have the most impact when optimizing a website for searches?

There are many times when a business will want to work on optimizing its website for search. After a Google update and if your site is not ranking highly in search results are two of those times, but it can be tricky to navigate which factors you should address to have the most impact. 

That is where digital marketing professionals come in. Their search engine optimization (SEO) training allows them to identify the factors that will have the most impact when optimizing a website for searches. Which factors might they advise or help you to target? Read on to find out some of the top factors digital marketing teams often recommend addressing. 

Three factors that can have a significant impact when optimizing your website for searches

There are many factors that can have an impact when you are optimizing your website for searches and keeping it on-brand. However, it is important to prioritize the most vital factors first. How can you do that when you do not know which ones to prioritize? Talk to a team of SEO professionals. They may recommend that you prioritize factors like: 

  1. Site security — Search engines, especially Google, are very interested in sites that are highly secure. After all, they do not want their users to pick up viruses or malware by interacting with websites in their search results. People would lose confidence in the search engines. Therefore, you should make sure that your site’s security protocols are up to date and ensure that it is using https encryption
  1. Crawlability — It sounds more like something that is Halloween related, but crawlability is a highly important factor when it comes to optimizing your website for searches. Web crawlers are programs that browse through websites and the results appropriate to a given search and send the results back to the search engine. The search engine then indexes the results, which generates the list you see on the search results page. Crawlability is how easy a site is for crawlers to read. You can enhance the crawlability of your site by: 
  • Ensuring that you have an updated sitemap submitted to search engines.
  • Correctly using robot.txt to help crawlers know which pages to access and which to ignore. 
  • Regularly checking your index status on Google Search Console and addressing any website alerts you find there. 
  1. Page load speed — Another key ranking factor is how quickly a website loads both on desktop and mobile. One consumer survey reports that 40% said they will leave if a page takes more than three seconds to load. Thus, slow page load speed can lead to a host of other issues like high bounce rates and low time on site. Such issues can make your website much less attractive to search engines. If your page load speed is slow, there are steps you can take to speed it up. Some of these steps include compressing files on your site, reducing the number of redirects and using website caching. 

Want to optimize your site for searches? Burg & Co. can help

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when it is not optimized for searches. Fortunately, our team at Burg & Co is highly skilled at optimizing websites.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.

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