What is different about search engine optimization for mobile?

With a larger number of searches now being performed on mobile devices compared to desktop devices, mobile search engine optimization (SEO) should be a priority for any business that wants to perform well on modern search engine rankings. While many of the fundamentals of mobile search engine optimization are the same as SEO for desktop browsers, there are some key differences to be aware of. 

Knowing about and accounting for these differences are more important than ever now that Google is indexing mobile sites ahead of desktop sites in its search rankings. By reading the following guide you’ll have a better understanding of how to best optimize your website for mobile SEO

Mobile search engine optimization best practices

When optimizing your website for mobile, your site developers should be using the following SEO best practices:

  • Have a faster-loading site by streamlining code, reducing redirects and properly formatting images.
  • Create content with mobile users in mind, which generally means a smaller screen and less time to read large blocks of text.
  • Make sure your design and user interface is friendly and functional for touch screens and voice commands.
  • Optimize your site for local searchers, particularly those who may be walking around close to your business location.

However, none of this should come at the expense of any effective SEO practices that you are already doing, including creating helpful and informative content, properly managing tags and citations, and implementing ethical link-building practices. While the future is mobile, the present still requires taking a balanced approach that offers a satisfying and functional user experience for both mobile and desktop users. 

Burg & Co. Marketing offers multifaceted SEO support

No matter what your SEO needs are, our experienced digital professionals can work with you to develop an effective strategy that is custom-tailored for your business goals. Along with SEO, we can help you create a fully integrated plan that includes pay-per-click advertising, social media marketing and content marketing. Contact Burg & Co. Marketing today to find out how we can help you create a future-proof digital marketing strategy.

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