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What does SEO mean in marketing and how can it help you?

What does SEO mean in marketing and how can it help you?

What Does SEO Mean in Marketing

The first part of this question is fairly straightforward. SEO is an acronym for search engine optimization, and it can mean huge improvements in your marketing strategy. 

SEO is a hugely popular marketing tool. It involves taking steps to increase how many people are visiting your website, and it also seeks to increase the quality of your website traffic. SEO meets these goals by seeking to help websites rank higher in search engine results. 

Now that you have a better idea of what SEO means in marketing, it may be helpful to understand some of the ways it can help your business. 

Three things that using SEO can mean for your business: 

  1. Attracting more conversions — Getting more people to your website is great, but more visitors doesn’t necessarily mean more conversions. SEO helps drive users to your site often through targeted blog articles. One HubSpot report shows that companies with SEO blog content produce 67% more leads than businesses that don’t have such content.
  1. Reducing spending — SEO content has a huge advantage over pay-per-click (PPC) ads: You don’t have to pay for it. Using SEO strategies, your business can create content that ranks in search results for keywords that your potential customers are looking for. Unlike PPC ads, you won’t even have to pay when someone clicks into the post that’s caught their attention. These facts can save you tons in marketing costs. 
  1. Getting more clicks in search results — The top four spots in any search results list are taken by PPC ads that relate to the topic searched. It seems logical that these results would be the most commonly clicked ones, but they’re not. A Moz research study found that more than 71% of searches result in a click on organic content, not PPC ads. 

Burg & Co. can help you find out what SEO can mean for your marketing strategy

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, SEO is one of the digital marketing practices we specialize in at Burg & Co.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.

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5 essential local SEO tips medical professionals can use to attract more patients

5 essential local SEO tips medical professionals can use to attract more patients

Apr 25, 2025 |

Your community relies on you—and local SEO helps ensure they can find you. If you’re a medical professional, optimizing for local search can drive more nearby patients to your practice.

Start by claiming and updating your Google Business Profile with accurate hours, contact info, services, and high-quality photos. Share timely updates or events to stay relevant. Next, optimize your website for fast load times, mobile use, and easy navigation to improve user experience and search rankings.

Encourage patient reviews on Google to build trust and show credibility. Respond to all reviews—positive or negative—to foster connection and show that you care about improving patient experience.

Use local keywords tailored to your area and demographics. Instead of broad terms, focus on long-tail phrases like “pediatric flu treatment near downtown Atlanta” to reach the right audience.

Finally, create localized content—blogs, infographics, and community updates—that speaks directly to your neighbors and builds trust.

At BURG+CO., we specialize in helping healthcare providers grow with local SEO. Let’s work together to help your practice stand out in your community and online.

📞 Learn more: burgandco.com