What do I need to know about SEO?

If you’re just striking out on your own in the business or marketing world, you’ll need to learn about search engine optimization (SEO). This marketing strategy can have a lot to do with how successful your business is. 

SEO is simply all the actions you take to ensure that search engines view your website as a quality source of information. Achieving this goal also helps your site rank higher in search queries. In turn, this increases its exposure to potential customers or users. There are three main points that you need to know to get started with effective SEO

These are three key points that you need to know to launch a successful SEO strategy: 

  1. Backlinks — One of the ways your website gains authority through SEO is with quality backlinks. These links are ones that other people place on their sites or in their digital content, and they lead potential conversions back to your own website or content. 
  1. Technical SEO — You’ll need to ensure that your website meets specific technical requirements. These requirements are known as technical SEO. Some of the important technical SEO requirements that must be met in order to rank high in searches include: 
  • Crawling.
  • Indexing.
  • Rendering.
  • Website architecture.
  1. Superior content — High-quality content is the base of every SEO strategy. Without it, the odds of climbing the search engine rankings and bringing in more conversions are nil. Much of the content your business creates will come in the form of webpages and blogs. 

However, videos, livestreams, newsletters and emails are also content. While each of these types of content are subject to SEO principles, each one will have slightly different requirements when it comes to SEO. 

What more do you need to know about SEO? Burg & Co. can help you find out

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co., and we can help you learn what you need to know about SEO and other facets of digital marketing. 
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.

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